Posts tagged: online branding

The impact of social media in higher education

23 September 2015

You may well be wondering why a nurse has been invited to blog for Salford Business School, I asked the same question until I recognised that using social media in nurse education is part of our business. As a lecturer in children’s nursing, I am also part of the fitness for professional practice team and a few years ago I noticed an increase in referrals of student misconduct using social media platforms.

At the same time I was seeing a decrease in student communication via more traditional channels of email, telephone and the virtual learning environment and instead I was being asked by some students to use social media.

In an attempt to try something different, I began in 2012 with a personal twitter account (@wlasinclair) wondering if anyone was even interested in my posts. I had incorrectly presumed that all of our students would use twitter and even more inaccurately believed that they would communicate with me via twitter.

Read more…..

Top 10 tips to improve your professional digital identity

29 April 2015
Alex Fenton

Alex Fenton, Lecturer in Digital Business

Here at Salford Business School, our MSc Digital Marketing and Business IT students are often building their own websites and connecting their professional social media networks to create a professional digital identity online.

For many careers in IT and business, this digital identity can be a really important and powerful tool. It enables you to engage with a much wider audience and makes you more visible to potential employers, investors or like minded folk around the world.

If you are looking to build or improve your professional digital identity, this post will give you my top 10 tips and some examples of student’s digital identity profiles.  Read more…..