Digital marketing: definition and relevance for today’s business16 April 2014
Digital marketing is becoming a priority for businesses around the world because more people are using the internet. This Massive Open Online Course (MOOC) aims to explain the concept of digital marketing and its relevance to business. We will look at the following issues:
- Digital marketing
- Differences between digital and physical marketing
- Content and customer experience
- Digital marketing and consumer platforms
- Search Engine Optimisation (SEO) technique
This course was developed by students on the Business Information Technology programme.