Running a Successful Family Business
14 April 2014
Nazish Razaq
This free course is prepared by Business Information Technology students. We look at how to run a successful family business by focusing on four aspects of family business:
- What a family business is
- Project management tools and techniques
- Family business marketing principles
- Family business use of relevant social media networks
After introducing the concept of family business we will consider the benefits of social media, the application of proven marketing techniques and the advantages of using project management tools for improving business performance.
