The Pop-up Research Unit (PUPRU) is a bespoke robust mobile display space intended for regular ad-hoc installation. It can pop-up in a range of public spaces including the high street, inside shopping malls, in the foyer of business premises, and at education institutions (primary schools, high schools, universities etc.)
The digital revolution has significantly impacted business. The Unit provides Salford Business School and particularly members of the Centre for Digital Business with a creative platform to support research projects. Some of the research areas could be 4G Retailing, Digital Marketing and Digital High Street, with a focus on business exploitation, implementation and integration of a range of digital technologies, tools and methods.