This Massive Open Online Course (MOOC) considers some of the key challenges and opportunities facing family business. In particular we will look at… Branding Marketing Leadership Place of family business within the wider business environment What makes family business different to other businesses? The starting point is a definition of a family business and some […]
From Timpson to Warburtons, some of our most enduring brands and favourite products have been created by family firms. Their high profile bust-ups, incredible wealth and social conscience have guaranteed constant interest from academic scholars, policy-makers and the wider public. We estimate that in the UK, family businesses are responsible for 40% of private sector […]
Have you ever thought about your favourite sports team as a “business”? This Massive Open Online Course (MOOC) takes you through some of the key issues of a sports business. In particular, we will focus on: Social implications of sports business Sports business marketing Social Media in sports business Do you know how marketing and […]
In the midst of economic hardship, this free massive open online course (MOOC) equips your family business with knowledge of basic economic principles. These principles underline all economic theory and explain some of the key macroeconomic indicators. In this MOOC we introduce basic economics for family business: Supply and demand Inflation Inflation and the exchange […]
Family businesses hold a special place in the UK’s history. Statistics and reports on the subject clearly show their importance to the economy as well. The main characteristics of family business as studied by Salford Business School is heritage, but this does not appear to necessarily sit easily with digital technology and communications as taught on Digital MBA courses. […]
We all know it’s easy to overlook important aspects that we take for granted, and overplay the importance of others which. Doing this distorts analysis, generates ‘Groupthink’, makes plans irrelevant, and leads to failure in many projects, especially large information systems projects as we teach on the BSc Business Information Technology and MSc Information Systems […]
Technology is increasingly the starting point for business success and one of the most useful technologies is a blog. However, developing a blog for your business can sometimes appear to be quite a challenge. How to start a blog to bring additional revenue and increase business performance does requires some commitment of time, effort and knowledge. […]
Do you know what a social business is? Do you know what the ethical justifications are for social business? These are some of questions that are answered in this Massive Open Online Course (MOOC). The topics will include: Defining social business Microfinancing and ethical issues How social businesses fail The speaker for this MOOC is […]
The Centre for Digital Business and Don’t Panic Projects are co-hosting a second Chartered Institute of Marketing event, following a successful first Bootcamp event in December 2013. Roger that? Dave Hazlehurst, a leading industry Google expert from Ph. Creative will take attendees through the fundamentals of marketing online and introduce them to the term and theory […]
The much-discussed purchase of WhatsApp by Facebook this week should give us pause for thought regarding the real agendas behind such monopolistic acquisitions in the tech world. It’s clear that, with Facebook users getting older and older, the teen market is something it must buy into in order to capture the next generation. It’s also […]