Karl Chevalier

For me, leaving University was one of the hardest challenges I have had to face so far. Having previously studied at a small independent faith school with a population less than that of a coal miner’s convention – it was hard to embrace the fact I would be competing for a place in this crowded digital environment. With hundreds of people graduating alongside me in Greater Manchester alone, and an extra few hundred graduating each year thereafter what are the chances of me being noticed? How would I ever stand out from the crowd and land my dream job?

Thousands of pounds and several hundred caffeine induced beverages later and I found myself standing looking deep in to this digital precipice with an abundance of career options available. A fantastic new parachute-shaped degree strapped to my back – but is a degree alone enough to stand out from the crowd and help land your dream job?

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James Swann Digital Marketing

Do you need to join an online marketing course to get the right tools for your business? For anyone who grew up in the last twenty years or so, digital or online marketing is just another thing that happens. Yet for the rest of us (those with a few more wrinkles) it’s still a major phenomenon that has changed the way businesses of all shapes and sizes go about publicising their goods and services to potential customers locally or in the wider world.

Despite online marketing having been around since the nineteen nineties (arguably earlier) there are still many small and medium sized companies that are out of touch with the digital world and who require guidance in order to make full use of advertising and selling online. Unsurprisingly this has seen the emergence of many new digital agencies specialising in online and wider forms of digital marketing, such as marketing through mobile phone apps and interactive media.

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Richard Dron – Technical Innovation Officer

Let me introduce myself! I’m Richard, and I am the University of Salford Business School Technical Innovation Officer. Some of you might have met me last year, because I was a student studying an MSc in Information Systems Management.

Through connections I made on my course I heard about this position, applied, and here I am. If you haven’t had the pleasure of meeting me yet, I’m sure you will soon. I try to be involved in multiple projects, and there are lots of ways that our paths could cross.

If you are a student, a company or a colleague at the Business School, my role connects to all of you!

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Alex Fenton, Salford Business School

Can a university keep up with the constantly changing digital environment? Here is industry proof – with another of our students being recognised by the industry in the Big Chip Awards 2015.

Keeping up-to-date is a challenge in the world of digital where technologies are disrupting old ways of doing things.

At Salford Business School, out students are given incredible opportunities for placements and internships. This allows students to connect with companies on various levels for mutual benefit. Companies get advice and practical help and students get the real world learning experience and skills that they need.

An excellent recent example, Business Innovation Project is with Web Shop Direct, who are an e-commerce, fashion business based in Macclesfield. Web Shop Direct have been operating since 2005 and consist of UK Swimwear and UK Tights. We were able to assist this company through our industry focused training courses and business internships.

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#MRBoss

“Human resources are like natural resources; they’re often buried deep. You have to go looking for them, they’re not just lying around on the surface. You have to create the circumstances where they show themselves.”
― Ken Robinson

People are the biggest asset of any organization. However, managing employees in order to maximize them for the benefit of the organization is still a challenge. Why?

Before finding the answer to this question, let’s take the story of #MrBoss as an example. What do you think of him as an Human Resources (HR) manger? Yes, he would be acceptable if he lived 100 years ago, where employees were supposed to absolutely obey and follow their employers’ management style without question. However, it is 2015 now. Things have changed.

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#MrBoss

Since the dawn of human history we rely on the study of Human Resource Management to help us reach magnificent results. Any achievement carried out successfully needed a considerable amount of organisation and management. The three main resources available in these projects are time, material and most importantly human resources.

Let’s just think about the immense buildings of ancient civilisations: the Pyramids in Egypt, the Greek and Roman Temples, the Great Wall of China, or the improvements that human society got after the Industrial revolution and the French revolution.

How could these be obtained and created by exploiting the force of hundreds of people without management theory?

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