How can philosophical analysis help you with business decision making?

We all know it’s easy to overlook important aspects that we take for granted, and overplay the importance of others which. Doing this distorts analysis, generates ‘Groupthink’, makes plans irrelevant, and leads to failure in many projects, especially large information systems projects as we teach on the BSc Business Information Technology and  MSc Information Systems […]

Five reasons for talking to Business School students by Sweet Mandarin

Sweet Mandarin is one of the leading small and medium-sized enterprises (SMEs) in Manchester who are successfully using social media marketing. Whether it is Twitter, Facebook or blogging, our passion for social media engagement is very high! At the heart of social media is the conversation and engagement with people who are interested in our […]