In the world of business, things are constantly changing. Our expert academics explain and give their views on the latest hot topics from the worlds of law, business, HR, finance, retail and much more.
A Japanese messaging app called Line has filed for an initial public offering (IPO) valued at nearly US$10 billion. For an app almost unknown outside Japan it’s an audacious move. However, messaging is there simply to suck you into Line’s mobile world, where the real profits are made. Unlike its rivals, it is already making […]
I am an MBA student at the University of Salford. I chose Salford University as I felt that the rich and extensive programme they offer would be the most beneficial and useful for my career progression. Part of the Salford MBA course is a customary trip abroad to visit different business’ and business schools. This year […]
I have now been lucky enough to spend a year at Salford Business School, working as a Knowledge Transfer Partnership (KTP) Digital Marketing Executive. This is a position which revolves around a project between the university and their partner Pennine Telecom. In this role so far, I have researched multi-channel digital marketing strategies and I […]
In May of this year, the Salford MBA students were given the opportunity to take part in an MBA International Trip. The choices provided were Almeria in Spain, Hong Kong or Brazil. The latter destination was most appealing to me, not just because of the impending World Cup, but because as an emerging market there […]
In Malawi the field of digital marketing remains relatively underdeveloped and neglected. For me, someone who is passionate about digital marketing, this is a challenge to develop my career in this area. The universities and educational opportunities in Malawi are likewise unable to help me to fulfil my career ambitions. In contrast to Malawi, the […]
Salford Business School engage with and assist organisations globally and locally on many levels. Core to our mission is the support and contribution to the thriving local and global digital economy. Code Club is an initiative that gives children the opportunity to create and learn about digital projects building their experience and confidence. On 7 July, children from […]
The current debate over the right to be forgotten, spurred by a European Union ruling that allows people to stop certain web pages from appearing in search results, is proof – if further proof was required – of the distinct form of public life that is being created by the internet. Our digital identities are […]
The adage “two heads are better than one” is at the core of a new European project UC-Crowd. The project has the ultimate goal of enabling companies and universities to work effectively and productively together on real business challenges – using a platform called Challenge Academy. The project team are using the latest technological advances […]
Salford Business School’s success with digital enterprise continued this week with winning the Little Chip Student Award 2014. It is one of the two Salford Business School’s projects short-listed for the Big Chip 2014 Awards. The Big Chips are far and away the biggest digital awards outside of London and the longest running in the […]
Becoming a distinguished professor, adding value to my students, family and community – this has always been my dream. This is now a reality, thanks to the wonderful support I received from Salford Business School. I began my PhD journey in 2006. My research was in Organizational Learning under the supervision of Dr. Sudi Sharifi, […]