Expert Commentary

In the world of business, things are constantly changing. Our expert academics explain and give their views on the latest hot topics from the worlds of law, business, HR, finance, retail and much more.

Puro y Simple: more than just a family business

Family businesses within the food industry are very common. Mine is a very pure and simple business. ‘Puro y Simple” (”pure and simple’ in English) is a wholemeal bread manufacturer based in Venezuela. Since 1981, Puro y Simple has specialized on offering Venezuelans an alternative to the traditional white bread, natural wholemeal bread of the highest […]

The $10 billion Japanese app bringing Candy Crush tactics to messaging

A Japanese messaging app called Line has filed for an initial public offering (IPO) valued at nearly US$10 billion. For an app almost unknown outside Japan it’s an audacious move. However, messaging is there simply to suck you into Line’s mobile world, where the real profits are made. Unlike its rivals, it is already making […]

What did Salford MBA students do in May 2014?

I am an MBA student at the University of Salford.  I chose Salford University as I felt that the rich and extensive programme they offer would be the most beneficial and useful for my career progression. Part of the Salford MBA course is a customary trip abroad to visit different business’ and business schools. This year […]

Passing on the Digital Marketing Strategy Baton…

I have now been lucky enough to spend a year at Salford Business School, working as a Knowledge Transfer Partnership (KTP) Digital Marketing Executive. This is a position which revolves around a project between the university and their partner Pennine Telecom. In this role so far, I have researched multi-channel digital marketing strategies and I […]

Salford MBA International Trip to Brazil

In May of this year, the Salford MBA students were given the opportunity to take part in an MBA International Trip. The choices provided were Almeria in Spain, Hong Kong or Brazil. The latter destination was most appealing to me, not just because of the impending World Cup, but because as an emerging market there […]

Malawi Needs a Digital Marketer: Salford Business School can help you

In Malawi the field of digital marketing remains relatively underdeveloped and neglected. For me, someone who is passionate about digital marketing, this is a challenge to develop my career in this area. The universities and educational opportunities in Malawi are likewise unable to help me to fulfil my career ambitions. In contrast to Malawi, the […]

Code Club visit to Salford Business School at MediaCityUK

Salford Business School engage with and assist organisations globally and locally on many levels. Core to our mission is the support and contribution to the thriving local and global digital economy.  Code Club is an initiative that gives children the opportunity to create and learn about digital projects building their experience and confidence. On 7 July, children from […]

The right to be forgotten is fundamental in the digital age

The current debate over the right to be forgotten, spurred by a European Union ruling that allows people to stop certain web pages from appearing in search results, is proof – if further proof was required – of the distinct form of public life that is being created by the internet. Our digital identities are […]

Can crowdsourcing bring students and companies together?

The adage “two heads are better than one” is at the core of a new European project UC-Crowd. The project has the ultimate goal of enabling companies and universities to work effectively and productively together on real business challenges – using a platform called Challenge Academy. The project team are using the latest technological advances […]