Salford Business School’s Lecturer in Accounting & Finance, Dr Fateha Shaheen, was recently invited to present her research paper at the 16th International Conference on Applied Human Factors and Ergonomics (AHFE 2025) and the affiliated conferences.
Held in Florida, United States of America (USA), the conference covered a wide range of topical areas, including human-computer interaction, artificial intelligence (AI), augmented and virtual reality (AR and VR), wearable technology, and emerging/disruptive technologies in business, healthcare, and sustainable development. The AHFE International Conference series involves research collaborations with more than 5,000 universities, academic institutions, companies, and research centres across 68 countries.
About Fateha’s research
Fateha’s research explores why sustainable practices must become fundamental elements of business operations. The research shows that companies adopting sustainable practices tend to achieve stronger financial results, while also generating positive social and environmental outcomes.
Sustainable strategies can strengthen brand reputation and boost stakeholder confidence, ultimately leading to long-term profitability. Organisations that implement practices such as energy conservation, waste management, and performance tracking are better positioned to navigate complex market conditions. These strategies also align with changing consumer expectations for ethical and environmentally responsible business practices.
Sustainable approaches do more than meet compliance requirements, they create a foundation for innovation, resilience, and competitive advantage.
The core objectives of Fateha’s research are to:
- Evaluate the sustainable stratagems prevalent in the organisation.
- Assess the correlation between sustainable practices and financial performance.
- Analyse the factors impacting the association of sustainable stratagems and financial performance.
- Recommend the strategies of effectual adoption of sustainable practices for achieving firm profitability.
On her research presentation, Fateha commented: “Due to the greater accountability demands of sustainable practices, firms started to integrate sustainable practices into their operational strategies. The benefits of adopting sustainable strategies are cost-saving, high sales, consumer loyalty, and profitability. My research investigated the prevalence of sustainable stratagems in the firms as well as the correlation of sustainable practices and financial performance.”
