Geoffrey Evans is a Programme Leader and Senior Lecturer in Accounting and Finance at Salford Business School. With a strong background in teaching and employer partnerships, he helps students become career-ready. His research focuses on how placement years benefit students – especially those from lower socio-economic backgrounds – and how employers gain from engaging with talented graduates.
How did you get into academia as a career path?
As a University of Salford alumnus, I began my teaching career in Further Education, teaching Accounting and Business Studies across levels. I later became Head of Professional and Financial Services at Future Skills, Salford City College, where I led the Association of Accounting Technicians (AAT) provision, strengthened partnerships with Salford Business School, and established a Career Ready in Accounting programme offering internships and industry mentoring.
My MBA explored the impact of work placements on student outcomes, and I am now pursuing a PhD by publication, focused on enhancing students’ social, cultural, and psychological capital to better prepare them for the world of work.
Why did you choose to work at the University of Salford?
I completed my undergraduate studies at the University of Salford as a mature student many years ago, so I was always going to come back. I’m very fortunate to work with alumni who provide placements for our accounting students. I believe Salford is the best place to be, given that there is so much economic growth within Salford and Greater Manchester, helping us prepare career-ready students for the sectors we work with.
What’s the best thing about being an academic at Salford?
I value every aspect of the University of Salford – its diversity, vibrant location, and the profound impact education has on our learners. As an alumnus, I feel privileged to work alongside dedicated academic and professional services colleagues who are committed to delivering exceptional learning experiences.
From a research perspective, I am motivated by the opportunity to improve the lives of our local communities and stakeholders across Greater Manchester and beyond.
Can you tell us about any of your career highlights to date?
There are so many career highlights each year – seeing students secure work placements, watching their confidence grow, and following their journey into graduate roles, with many returning to support the next generation.
I have also had the privilege of taking Salford Business School students to Vietnam over the past few years, a life‑changing experience for all involved – an amazing country with beautiful people. These opportunities continue to strengthen my focus on enhancing the overall student experience and creating that sense of belonging.
What’s your current research focused on?
My research explores the value of work placements and their impact on graduate outcomes. I pay particular attention to how strengthening students’ social, cultural, and psychological capital prepares them for the world of work. Another focus is encouraging more employers to provide meaningful placement opportunities that support the development of future talent.
Do you have any published papers we can read?
I’m currently working on a paper that builds on my PhD research, focusing on expanding placement opportunities for our students, enhancing their various levels of capital, and encouraging them to make the most of the opportunities presented.
I have also just co-authored a book chapter with my good friend and colleague, Dr Steven Kelly, entitled Mastering the Art of Procurement Negotiation. I’m looking forward to more collaborative writing in the future.
And finally, the all-important question, where in Manchester or Salford is best to grab a coffee?
I’m not really a coffee lover, but I do like to call over to the Old Fire Station for lunch and a latte now and again.