Have you ever thought about your favourite sports team as a “business”? This Massive Open Online Course (MOOC) takes you through some of the key issues of a sports business. In particular, we will focus on: Social implications of sports business Sports business marketing Social Media in sports business Do you know how marketing and […]
The University of Salford and Salford Business School recently featured in two big and very different events in Ghana. The University attended the February UK Higher Education Exhibition and over a two day period advised over 250 students, and then attended a garden party at the Minister’s residence. Staff, students and alumni had a great […]
Sports Business is big business. Through the sponsoring of sports teams and events, the world’s biggest brands are demonstrating the power of globally-reaching sports in the business world. The IBM logo will be one of many that you will see prominently displayed during the Wimbledon tournament, Shell’s presence on Ferrari’s 2014 Formula 1 cars is […]
The Passport to Trade 2.0 (P2T2) project website businessculture.org wins the European Search Awards 2014! The European Search Awards is an international competition celebrating the very best in Search Engine Optimisation (SEO), PPC (Pay-Per-Click), Digital and Content Marketing from around the world. Search Engine Optimisation was chosen as the main strategy to attract visitors to […]
This Massive Open Online Course (MOOC) looks at the security issues connected with social media platforms such as Facebook, Twitter, LinkedIn or Google+. This MOOC builds on content from the Information Security modules that is part of the BSc (Hons) Business Information Technology programme. This MOOC covers topics including… Controlling privacy settings Choosing and managing passwords Physical security […]
In the midst of economic hardship, this free massive open online course (MOOC) equips your family business with knowledge of basic economic principles. These principles underline all economic theory and explain some of the key macroeconomic indicators. In this MOOC we introduce basic economics for family business: Supply and demand Inflation Inflation and the exchange […]
Family businesses hold a special place in the UK’s history. Statistics and reports on the subject clearly show their importance to the economy as well. The main characteristics of family business as studied by Salford Business School is heritage, but this does not appear to necessarily sit easily with digital technology and communications as taught on Digital MBA courses. […]
We all know it’s easy to overlook important aspects that we take for granted, and overplay the importance of others which. Doing this distorts analysis, generates ‘Groupthink’, makes plans irrelevant, and leads to failure in many projects, especially large information systems projects as we teach on the BSc Business Information Technology and MSc Information Systems […]
Technology is increasingly the starting point for business success and one of the most useful technologies is a blog. However, developing a blog for your business can sometimes appear to be quite a challenge. How to start a blog to bring additional revenue and increase business performance does requires some commitment of time, effort and knowledge. […]
Do you know what a social business is? Do you know what the ethical justifications are for social business? These are some of questions that are answered in this Massive Open Online Course (MOOC). The topics will include: Defining social business Microfinancing and ethical issues How social businesses fail The speaker for this MOOC is […]