This free course is prepared by Business Information Technology students. We look at how to run a successful family business by focusing on four aspects of family business: What a family business is Project management tools and techniques Family business marketing principles Family business use of relevant social media networks After introducing the concept of family business […]
This Massive Open Online Course (MOOC) considers some of the key challenges and opportunities facing family business. In particular we will look at… Branding Marketing Leadership Place of family business within the wider business environment What makes family business different to other businesses? The starting point is a definition of a family business and some […]
From Timpson to Warburtons, some of our most enduring brands and favourite products have been created by family firms. Their high profile bust-ups, incredible wealth and social conscience have guaranteed constant interest from academic scholars, policy-makers and the wider public. We estimate that in the UK, family businesses are responsible for 40% of private sector […]
Have you ever thought about your favourite sports team as a “business”? This Massive Open Online Course (MOOC) takes you through some of the key issues of a sports business. In particular, we will focus on: Social implications of sports business Sports business marketing Social Media in sports business Do you know how marketing and […]
The University of Salford and Salford Business School recently featured in two big and very different events in Ghana. The University attended the February UK Higher Education Exhibition and over a two day period advised over 250 students, and then attended a garden party at the Minister’s residence. Staff, students and alumni had a great […]
Sports Business is big business. Through the sponsoring of sports teams and events, the world’s biggest brands are demonstrating the power of globally-reaching sports in the business world. The IBM logo will be one of many that you will see prominently displayed during the Wimbledon tournament, Shell’s presence on Ferrari’s 2014 Formula 1 cars is […]
The Passport to Trade 2.0 (P2T2) project website businessculture.org wins the European Search Awards 2014! The European Search Awards is an international competition celebrating the very best in Search Engine Optimisation (SEO), PPC (Pay-Per-Click), Digital and Content Marketing from around the world. Search Engine Optimisation was chosen as the main strategy to attract visitors to […]
This Massive Open Online Course (MOOC) looks at the security issues connected with social media platforms such as Facebook, Twitter, LinkedIn or Google+. This MOOC builds on content from the Information Security modules that is part of the BSc (Hons) Business Information Technology programme. This MOOC covers topics including… Controlling privacy settings Choosing and managing passwords Physical security […]
In the midst of economic hardship, this free massive open online course (MOOC) equips your family business with knowledge of basic economic principles. These principles underline all economic theory and explain some of the key macroeconomic indicators. In this MOOC we introduce basic economics for family business: Supply and demand Inflation Inflation and the exchange […]
Family businesses hold a special place in the UK’s history. Statistics and reports on the subject clearly show their importance to the economy as well. The main characteristics of family business as studied by Salford Business School is heritage, but this does not appear to necessarily sit easily with digital technology and communications as taught on Digital MBA courses. […]