Geolocation is the locating of something using digital technology, usually on a map-like interface. Over the last decade, we have seen some great advances in geolocation and digital mapping with the rise of Google Maps, Google Earth, Bing Maps and many other services.
Google first purchased its map service in 2004 from a small Australian company and it has grown exponentially. At the Salford Business School’s Centre for Digital Business we have experimented with the latest geolocation tools with some exciting results. These projects visualise our world even further, combining location information with valuable social and business intelligence.