Effective web presence for family business
21 March 2014
Family businesses hold a special place in the UK’s history. Statistics and reports on the subject clearly show their importance to the economy as well. The main characteristics of family business as studied by Salford Business School is heritage, but this does not appear to necessarily sit easily with digital technology and communications as taught on Digital MBA courses.
The increasing tendency of consumers is to shop more and more online. If a family business have not already done so, they need to recognise the importance of “web presence for family business”. This development is important if family business is to remain an essential part of the UK’s commercial heritage and its future.
