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Meet the expert: Dr Yajie Chen

Meet Dr Yajie Chen, Lecturer in Digital Marketing at the University of Salford. Yajie brings a strong focus on digital platforms and consumer behaviour into his teaching, supporting students to develop the skills and insight needed for modern marketing roles.

Meet the expert: Dr Jean Bessala

Dr Jean Bessala is a Lecturer in Finance at Salford Business School. His journey into academia was shaped by early exposure to teaching and research, alongside a long-standing interest in finance and industry. Having completed both his master’s and PhD at Salford, Jean’s work reflects the University’s strong focus on practical learning, student development and regional impact.

Neetu Sharma MTE

Meet the expert: Dr Neetu Sharma

Dr Neetu Sharma is a Lecturer in International Business at Salford Business School. After taking a career break to raise her family, Neetu returned to education and discovered a passion for academia that has shaped her work ever since. Her teaching and research are rooted in sustainability, inclusion and global perspectives, and her experiences reflects the supportive and flexible environment at the University of Salford.

Meet the expert - Andrea Genovese (1)

Meet the expert: Professor Andrea Genovese

Professor Andrea Genovese is Professor of Circular Economy at Salford Business School. His work sits at the intersection of supply chains, sustainability and wider economic systems, with a strong focus on real-world impact. With a background in quantitative methods and operations research, Andrea’s academic journey has been shaped by a long-standing interest in how production systems function, and how they might be reimagined for a more sustainable future.

Meet the expert - Matthew Allen

Meet the expert: Matthew Allen

Matthew Allen is a Lecturer in Economics at Salford Business School. His journey into academia didn’t follow a traditional route. From working in industry to leading innovative teaching that uses virtual reality and simulation spaces, his story reflects the University of Salford’s focus on opportunity, practical learning and making ideas happen.