Family businesses within the food industry are very common. Mine is a very pure and simple business. ‘Puro y Simple” (”pure and simple’ in English) is a wholemeal bread manufacturer based in Venezuela. Since 1981, Puro y Simple has specialized on offering Venezuelans an alternative to the traditional white bread, natural wholemeal bread of the highest quality.
Since I was young all I could think of was when I grow up…. I’ll be just like my dad! Indeed, I wanted to be a baker.
I wanted to take part of the family bread manufacturing business. My long journey began six years ago nurturing my business knowledge and understanding that a business encapsulates much more than just manufacturing and selling a product.
I decided to study business enterprise as an undergraduate to understand the importance of innovation within an established business.
I then focused on understanding the food industry. An industry so fruitful and full of opportunities that all I could remember was John Maynard Keynes’ article in which he expressed the idea of the food industry being one of the few sectors less affected by the cycle-crisis in Latin America.