“Why?” is such a provocative question and on so many levels.
This alone is reason enough to respond. The underlying assumption in these enquiries is that everything should be solely digital. A view that, on the surface, appears justified. The Centre for Digital Business recently produced practical advice for SMEs in the form of a “Going Digital” report and the School has been shortlisted in the UK Blog Awards as well as the European Search Awards and the Digital Leaders 100.
In combination, and with other activities, this is an impressive footprint in the world of digital business for any Business School.