Digital Marketing Strategy

How to implement your digital marketing strategy

A Digital marketing strategy is critical for organisations operating in markets with high Internet penetration. However, one of the challenges in digital marketing is that it is based on communications using technologies where hardly a week goes by without a search engine ranking algorithm update or a social network update. Keeping track of the technical […]

Passing on the Digital Marketing Strategy Baton…

I have now been lucky enough to spend a year at Salford Business School, working as a Knowledge Transfer Partnership (KTP) Digital Marketing Executive. This is a position which revolves around a project between the university and their partner Pennine Telecom. In this role so far, I have researched multi-channel digital marketing strategies and I […]