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digital transformation

Meet the expert: Dr Amir Khan

Dr Amir Kahn is a Lecturer in Digital Marketing at Salford Business School. His academic journey is shaped by early family influence, industry experience in marketing and a strong interest in consumer behaviour and digital transformation. He brings a blend of professional practice and research insight into his teaching, with a focus on preparing students for the evolving marketing landscape.

Industry 4.0

Empowering Ghanaian SMEs to thrive in the digital era

Recently, Salford Business School’s Lecturer in Supply Chain, Procurement and Project Management, Dr Naixin Guo, was invited to present her research in collaboration with colleague, Dr Albert Aidoo-Anderson, at the 32nd International Annual Conference of the European Operations Management Association (EurOMA 2025).

Driving digital transformation for smallholder farmers in Pakistan

For Mus'haf Khan, a PhD researcher here at Salford Business School, studying the intersection of AI (artificial intelligence), digital transformation and sustainability, the UK Academy for Information Systems (UKAIS) 2025 Conference represented a critical milestone.

AI

Exploring the complexities of AI adoption at the 2024 Saudi Conference on Information Systems

Earlier this month, the University of Salford’s Lecturer in Digital Business and Information Systems, Dr Mohammed Albakri, presented his research at the 1st Saudi Conference on Information Systems. Mohammed’s presentation centred on "regional analysis of the AI adoption paradox from multiple perspectives," and delved into a systematic review of global AI adoption.