Dr Amir Kahn is a Lecturer in Digital Marketing at Salford Business School. His academic journey is shaped by early family influence, industry experience in marketing and a strong interest in consumer behaviour and digital transformation. He brings a blend of professional practice and research insight into his teaching, with a focus on preparing students for the evolving marketing landscape.
How did you get into academia as a career path?
Academia has always held a special place in my life. My interest was shaped early on by my mother, who dedicated her career to teaching. Her passion and commitment to education inspired me deeply and planted the seed for my own academic journey.
Like many, my path was not entirely linear. I began my career in the corporate sector, where I gained valuable industry experience in marketing. Exploring consumer purchase behaviour, customer journeys and the evolving dynamics of marketing sparked my curiosity and gradually drew me towards research.
This led me to make a pivotal decision in 2011 to enrol in a PhD programme while simultaneously transitioning into academia. Since then, I have pursued my interest in teaching, research, and intellectual engagement.
Why did you choose to work at the University of Salford?
I was drawn to the University of Salford because of its diverse and inclusive academic community, as well as the strong opportunities for interdisciplinary collaboration. The University’s forward-thinking approach to teaching, research, and innovation makes it an ideal environment to contribute and grow as an academic.
What particularly appealed to me was its dynamic ecosystem, its focus on cutting-edge technology, industry-driven research and a strong commitment to the holistic development of students. These values align closely with my own teaching philosophy and academic aspirations.
What’s the best thing about being an academic at Salford?
One of the most rewarding aspects is being part of such a diverse and vibrant academic community. Students come from a wide range of cultural and professional backgrounds, making teaching both engaging and enriching.
I also value the University’s supportive environment, especially its emphasis on professional development, research opportunities and maintaining a healthy work–life balance. The collaborative culture fosters innovation in both teaching and research, making it an exciting and fulfilling place to work.
Can you tell us about any of your career highlights to date?
My career highlights span both teaching and research. From a teaching perspective, seeing students succeed and knowing I have contributed to their academic and professional growth is incredibly rewarding.
On the research side, publishing in peer-reviewed journals and engaging in collaborative projects with colleagues have been significant highlights. Representing the University at academic events through my teaching and research has also been a valuable experience, enabling me to connect with scholars globally and broaden my perspectives.
What’s your current research focused on?
My current research focuses on key areas within business and management that have strong real-world relevance and impact. I am particularly interested in digital marketing, customer journey analysis, sustainability, corporate governance, and the evolving role of businesses in a global context.
In addition, I am exploring emerging areas such as the integration of technology particularly artificial intelligence into business practices and education, with the aim of contributing to both academic knowledge and practical applications.
Do you have any published papers we can read?
Yes, I have contributed to a number of peer-reviewed publications over the years. My research is available on platforms such as Google Scholar where you can see a collection of my work, including journal articles, book chapters, and collaborative research outputs.
These publications reflect my ongoing engagement with contemporary issues in business, management, and sustainability.
And finally, the all important question, where in Manchester or Salford is best to grab a coffee?
I usually enjoy grabbing a quick coffee on the go from the Maxwell building at the University. When I have more time, I like to sit and relax at the Old Fire Station Bakery, it offers a warm atmosphere and is a great place to unwind over a good cup of coffee.