Camp Digital 2015

Future Entrepreneurs Wanted: Calling all innovators!

What: Camp Digital is an inspirational conference that brings together the digital, design and user experience (UX) communities for a series of seminars and workshops exploring the latest thinking.

When: 23 April 2015.

Where: Museum of Science & Industry, (MOSI Manchester).

The Centre for Digital Business is setting students a business challenge.

We have recently acquired funding for a PopUp Research Unit (PUPru). Before you ask, PUPru will be a mobile space intended for installations in a range of public spaces. This installation will visit the high street and can be placed inside shopping malls, in the foyer of business premises, at sporting or music venues, at other education institutions or on the University of Salford campus. Your challenge is to help us to identify innovative uses of this space.

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Fianna Hornby

I’ve always seen the importance in User Experience (UX) but I found it a bit hard to find out where to start with really getting to know the practice and apply it in my work. As a Knowledge Transfer Partnership (KTP) associate in a role of Digital Marketing Executive at Salford Business School I took the next step to get myself more familiar with UX and here is how I did it!

What is UX? You might have heard about UX before but what does it really mean? UX is short for User Experience, UX is defined in many ways but the wider remit is to be focused on enhancing user satisfaction by improving the usability, ease of use, and pleasure provided in the interaction between the user and the product.

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Pennine Telecom

Pennine Telecom are a small and medium-sized enterprise (SME) based in Greater Manchester, UK. Pennine Telecom began their partnership with Salford University over 10 years ago, supporting the Annual Family Telecoms Exhibition and more recently by producing a product demonstration video for Yealink UK, it was during the production of the video that Pennine Telecom realised how their partnership with the university could flourish even further.

Discussions regarding the Knowledge Transfer Partnership (KTP) took place in relation to creating a digital cross-channel marketing strategy, concentrating on a seamless approach to the client through all available channels. I was appointed as a KTP Associate, and started in June 2013 and have loved every working day since!

So, how has the Knowledge Transfer Partnership helped Pennine Telecom so far?

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Fianna Hornby, KTP Digital Marketing Executive

I have now been lucky enough to spend a year at Salford Business School, working as a Knowledge Transfer Partnership (KTP) Digital Marketing Executive. This is a position which revolves around a project between the university and their partner Pennine Telecom. In this role so far, I have researched multi-channel digital marketing strategies and I am now well on the way to implementing marketing automation within Pennine Telecom, which will give the Bury based SME a competitive advantage in the 21st Century market place.

Due to my involvement in the Knowledge Transfer Partnership, I was lucky enough to be offered a place on the university’s MSc in Marketing. As I’ve worked so closely with the business school as both a professional and a student, when I was asked to write a blog post on my ‘greatest experience’ I found the idea of choosing one quite difficult because I’ve managed to accomplish so many things.

During my time here I’ve made great friendships with both classmates and colleagues, I’ve been given incredible guidance in academia and offered invaluable opportunities which will stay with me for the rest of my life.

On reflection, one day stands out, the day I delivered my first guest lecture…

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Fast Web Media

The UK’s digital advertising spend reached a new record in 2013, valued at £6.3 billion. This double digit growth of 15.2%, highlighted in the study done by Internet Advertising Bureau and PricewaterhouseCoopers, is just one of many indicators showing a rapidly expanding industry.

In such a competitive market, evidence based decision making is paramount. Every brand is looking for that extra edge – and digital marketing offers a access to data and insight that was previously impossible. Based on real data you can now gain better understanding of customers’ habits, boost your awareness and compete more effectively against your rivals.

But where do you find that extra understanding, when you have to use the same online metrics that are accessible to everyone? How do you tease out the underlying shifts that lead to top-line events, understand those shifts, and use the knowledge to fine-tune your marketing activity?

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