Dr Aleksej Heinze

Is it ever possible to keep up with the constantly changing nature of Digital and Social Media Marketing?

The answer is – YES, with continuous professional development. This comes in many forms and for an industry that relies on online content there are plenty of online resources to keep those “grey cells” active.

One of the latest courses is a Digital and Social Media Marketing MOOC.

This most recent offering from Salford Business School (part funded by the European Union) has been developed through a JEMSS project partnership of universities in Europe. The partnership draws on consultation with digital marketing recruitment specialists The Candidate Ltd and the leading European Massive Open Online Course (MOOC) provider – Iversity.

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Big Chip Awards Winner

Salford Business School’s success with digital enterprise continued this week with winning the Little Chip Student Award 2014. It is one of the two Salford Business School’s projects short-listed for the Big Chip 2014 Awards.

The Big Chips are far and away the biggest digital awards outside of London and the longest running in the UK in their 16th year. They are organised by trade association, Manchester Digital for all things digital – from mobile apps to social media, from animation to websites to digital brand.

Salford Business School’s Centre for Digital Business submitted two projects, one a student Live Project and one a European research project. The two projects provide advice for Small and Medium Sized Enterprises (SMEs) and students about the use of social media for international business development.

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Digital Marketing

Digital marketing is becoming a priority for businesses around the world because more people are using the internet. This Massive Open Online Course (MOOC) aims to explain the concept of digital marketing  and its relevance to business. We will look at the following issues:

• Digital marketing
• Differences between digital and physical marketing
• Content and customer experience
• Digital marketing and consumer platforms
• Search Engine Optimisation (SEO) technique

This course was developed by students on the Business Information Technology programme.

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Digital Business

A digital Business uses technology to gain advantage over competitors in all aspects of its operation. This free online course is developed by Business Information Technology students and will teach you :

• how a business can create a digital strategy,
• improve current digital presence or
• create a new one.

Building a digital business involves a range of analytical tools that are explored in this Massive Open Online Course (MOOC).

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Nazish Razaq

This free course is prepared by Business Information Technology students. We look at how to run a successful family business by focusing on four aspects of family business:

• What a family business is
• Project management tools and techniques
• Family business marketing principles
• Family business use of relevant social media networks

After introducing the concept of family business we will consider the benefits of social media, the application of proven marketing techniques and the advantages of using project management tools for improving business performance.

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Christian Spence, Head of Business Intelligence at Greater Manchester Chamber of Commerce

In the midst of economic hardship, this free massive open online course (MOOC) equips your family business with knowledge of basic economic principles.  These principles underline all economic theory and explain some of the key macroeconomic indicators.

In this MOOC we introduce basic economics for family business:

• Supply and demand
• Inflation
• Inflation and the exchange rate

We also hear from experts in the field of family business including Udeni Salmon, a PhD Researcher in Family Business and Entrepreneurship at Salford Business School; Christian Spence Head of Business Intelligence at Greater Manchester Chamber of Commerce and Professor Ghulam Sorwar, Professor of Finance, also at Salford Business School.

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How to start a blog

Technology is increasingly the starting point for business success and one of the most useful technologies is a blog. However, developing a blog for your business can sometimes appear to be quite a challenge. How to start a blog to bring additional revenue and increase business performance does requires some commitment of time, effort and knowledge.

التقنية هي نقطة البداية لزيادة فرص النجاح للأعمال و أحد فوائد هذه التقنيات هي المدونة. فإن تنصيب وإنشاء المدونة لعملك من الممكن أن يكون تحدياً كبيراً. كما أن كيفية إنشاء مدونة لتحقيق إيرادات إضافية وزيادة أداء الأعمال لا يتطلب الالتزام ببعض الوقت أو الجهد أو المعرفة

This short course, developed by a team of final year BSc (Hons) Business Information Technology students at Salford Business School, will help you get begin blogging in a way that is sustainable and worthwhile.

هذه الدورة القصيرة التي أنشأها  فريق من طلاب السنة النهائية (بكالوريوس مع مرتبة الشرف) في تقنية المعلومات التجارية في كلية الأعمال بسالفورد، سوف تساعدك على بدء التدوين بطريقة دائمة وجديرة بالاهتمام

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Microfinancing and Social Business

Do you know what a social business is? Do you know what the ethical justifications are for social business? These are some of questions that are answered in this Massive Open Online Course (MOOC). The topics will include:

• Defining social business
• Microfinancing and ethical issues
• How social businesses fail

The speaker for this MOOC is Roland Fox, a finance lecturer at Salford Business School. Roland Fox has had his work published in books including “International Financial Management“. Roland draws on has practical experience gained during his time at PriceWaterhouseCoopers and previous teaching experience at De Montfort University and Leeds Metropolitan University.

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