Salford Business School and The Candidate Ltd have been short-listed by the Northern Digital Awards 2016. This recognition in the category of “Digital Marketing Campaign – Third Sector” is for the success with student recruitment to the free Massive Open Online Course (MOOC) which is part of an international collaboration developing Digital and Social Media Marketing masters course (JEMSS project).
The objective of the iversity.org hosted course was to create an online campaign to promote a Massive Open Online Course (MOOC) in Digital and Social Media Marketing to global digital marketing enthusiasts and attract 3,000 student sign-ups.
As the course development is co-funded with support from the European Commission, MOOC promotion activity must deliver agreed EU objectives. This included the dissemination activity from 4 European partner universities: University of National & World Economy (Bulgaria), City College (Greece), Kaunas Technical University (Lithuania) and University of Lodz (Poland). All digital marketing communications were managed by England’s Salford Business School (lead partner) and The Candidate Ltd – both part of the Northern Powerhouse.
Why was this digital marketing campaign short-listed by the Northern Digitals Awards?