Inbound Marketing is the latest buzzword when it comes to digital marketing. What is it? How is it changing the way marketeers develop their long term strategies?
On Friday 9 May 2014, an Inbound Marketing Workshop took place at the University of Salford. The workshop was organised by the Chartered Institute of Marketing (CIM) North West region and the Salford Business School’s Centre for Digital Business, which was hosted by Dave Hazlehurst, Director at Ph-Creative.
The workshop covered a wide range of inbound marketing topics including: search marketing, search engine optimisation (SEO), pay-per-click (PPC), display advertising, conversion rate optimisation, social media marketing, content marketing and video marketing. A diverse range of guests attended the event including postgraduate marketing students, marketeers, academics, and company directors. So, what is it about inbound marketing that made this audience spend a day at Salford Business School?