Salford Business School Blog

research

Dr Neetu Sharma presenting at the 2025 Academy of Marketing Conference

Exploring ESG (environmental, social and governance), financial performance and social media influence 

Salford Business School’s Lecturer in International Business, Dr Neetu Sharma, recently presented her co-authored research paper, ‘Bridging ESG, Financial Performance, and Social Media Influence: Unpacking Parent-Subsidiary Firms Dynamics for Sustainable Development’, at the 2025 Academy of Marketing Conference, held at University College Cork, Ireland. The paper was co-authored with Dr Amir Khan, Lecturer in Digital Marketing at […]

Evelyn Oginni at PRME Conference 2025

Empowering the female sustainable business leaders of tomorrow 

Dr Evelyn Oginni, a Lecturer in People Management here at Salford Business School, was recently invited to present her research proposal in collaboration with Dr Kate Han at the 2025 Principles for Responsible Management Education (PRME) Conference.   Held at Queen’s University Belfast, the conference brought together researchers and educators to explore themes including leadership […]

Rashed Khan presenting

Empowering migrant care workers through emerging technologies

At the recent IHIET-FS 2025 Conference, Salford Business School’s Dr Rashed Khan delivered a timely and thought-provoking speech, titled: “Empowering Migrant Care Workers through Emerging Technologies: Bridging Cultural and Digital Gaps in the Global Care Sector.”

IPSERA conference 2025

Salford showcases cutting-edge supply chain research on international stage

The University of Salford’s Supply Chains, Procurement and Project Management team is continuing its strong relationship with the International Purchasing and Supply Education and Research Association (IPSERA) with a number of colleagues representing the University at its 2025 annual conference in Rotterdam, the Netherlands.

Professor Mandy Parkinson

Meet the Expert: Professor Mandy Parkinson

Professor Mandy Parkinson, Chair of Business Innovation here at Salford Business School, has a long history of advancing entrepreneurship within Greater Manchester, developing innovation clusters that span digital and sustainable ecosystems in the region. Her vast experience in the enterprise and innovation spaces has had a lasting impact on the regional economy, helping to drive growth and productivity across many now successful businesses.

AI

Exploring the complexities of AI adoption at the 2024 Saudi Conference on Information Systems

Earlier this month, the University of Salford’s Lecturer in Digital Business and Information Systems, Dr Mohammed Albakri, presented his research at the 1st Saudi Conference on Information Systems. Mohammed’s presentation centred on "regional analysis of the AI adoption paradox from multiple perspectives," and delved into a systematic review of global AI adoption.