Professor Chris Brady

Patience at Manchester United has run out. David Moyes has been sacked possibly sooner than was expected, but entirely predictably given the huge financial pressures that were looming if the team continued to under-perform.

As Old Trafford veteran, Ryan Giggs, steps temporarily into the hot seat, it is important not to lose sight of the fact that the business model of any sports club is mostly driven by what happens on the pitch. On-field success enhances each of the three revenue streams – match day, broadcasting and commercial.

In United’s most recent financial statement published on February 12, the projected revenue for the next financial year was around £420m. But this was predicated on the fact that the team would finish at least third in the Premier League and reach the quarter finals of both the FA Cup and the Champions’ League, only one of which happened.

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Ryan Giggs interviewed by Professor Chris Brady

Chris Brady, Professor of Management Studies at Salford Business School’s Centre for Sports Business, recently interviewed one of the university’s honorary graduates, Manchester United footballer Ryan Giggs, about achieving and maintaining excellence.

The interview was first published in the ‘Performance’ magazine which provides ideas and best practice for performance professionals in elite sport: www.leadersinperformance.com.

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