Big Chip Awards Winner

Salford Business School’s success with digital enterprise continued this week with winning the Little Chip Student Award 2014. It is one of the two Salford Business School’s projects short-listed for the Big Chip 2014 Awards.

The Big Chips are far and away the biggest digital awards outside of London and the longest running in the UK in their 16th year. They are organised by trade association, Manchester Digital for all things digital – from mobile apps to social media, from animation to websites to digital brand.

Salford Business School’s Centre for Digital Business submitted two projects, one a student Live Project and one a European research project. The two projects provide advice for Small and Medium Sized Enterprises (SMEs) and students about the use of social media for international business development.

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Nazish Razaq

This free course is prepared by Business Information Technology students. We look at how to run a successful family business by focusing on four aspects of family business:

• What a family business is
• Project management tools and techniques
• Family business marketing principles
• Family business use of relevant social media networks

After introducing the concept of family business we will consider the benefits of social media, the application of proven marketing techniques and the advantages of using project management tools for improving business performance.

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