sports business

Sports business introduction: How marketing and social media help sports business?

Have you ever thought about your favourite sports team as a “business”? This Massive Open Online Course (MOOC) takes you through some of the key issues of a sports business. In particular, we will focus on: Social implications of sports business Sports business marketing Social Media in sports business Do you know how marketing and […]

What is Sports Business?

Sports Business is big business. Through the sponsoring of sports teams and events, the world’s biggest brands are demonstrating the power of globally-reaching sports in the business world. The IBM logo will be one of many that you will see prominently displayed during the Wimbledon tournament, Shell’s presence on Ferrari’s 2014 Formula 1 cars is […]