Australian cyclist Robbie McEwen, Photo by Gsl
Sports Business is big business. Through the sponsoring of sports teams and events, the world’s biggest brands are demonstrating the power of globally-reaching sports in the business world.
The IBM logo will be one of many that you will see prominently displayed during the Wimbledon tournament, Shell’s presence on Ferrari’s 2014 Formula 1 cars is difficult to miss and the English Premier League is the “Barclays Premier League”.
In this Massive Open Online Course (MOOC), prepared by Business Information Technology students, we look at the legal, financial, and marketing aspects of sports business to understand some of the world’s biggest sports teams, events, and brands from a business perspective.