Sports Business is big business. Through the sponsoring of sports teams and events, the world’s biggest brands are demonstrating the power of globally-reaching sports in the business world. The IBM logo will be one of many that you will see prominently displayed during the Wimbledon tournament, Shell’s presence on Ferrari’s 2014 Formula 1 cars is […]
The Passport to Trade 2.0 (P2T2) project website businessculture.org wins the European Search Awards 2014! The European Search Awards is an international competition celebrating the very best in Search Engine Optimisation (SEO), PPC (Pay-Per-Click), Digital and Content Marketing from around the world. Search Engine Optimisation was chosen as the main strategy to attract visitors to […]
This Massive Open Online Course (MOOC) looks at the security issues connected with social media platforms such as Facebook, Twitter, LinkedIn or Google+. This MOOC builds on content from the Information Security modules that is part of the BSc (Hons) Business Information Technology programme. This MOOC covers topics including… Controlling privacy settings Choosing and managing passwords Physical security […]
In the midst of economic hardship, this free massive open online course (MOOC) equips your family business with knowledge of basic economic principles. These principles underline all economic theory and explain some of the key macroeconomic indicators. In this MOOC we introduce basic economics for family business: Supply and demand Inflation Inflation and the exchange […]
Family businesses hold a special place in the UK’s history. Statistics and reports on the subject clearly show their importance to the economy as well. The main characteristics of family business as studied by Salford Business School is heritage, but this does not appear to necessarily sit easily with digital technology and communications as taught on Digital MBA courses. […]
Technology is increasingly the starting point for business success and one of the most useful technologies is a blog. However, developing a blog for your business can sometimes appear to be quite a challenge. How to start a blog to bring additional revenue and increase business performance does requires some commitment of time, effort and knowledge. […]
Do you know what a social business is? Do you know what the ethical justifications are for social business? These are some of questions that are answered in this Massive Open Online Course (MOOC). The topics will include: Defining social business Microfinancing and ethical issues How social businesses fail The speaker for this MOOC is […]
Universities are facing a dilemma now that students have been discovered mining cryptocurrencies using campus facilities. Are these students displaying entrepreneurship or unacceptable behaviour? Harvard has decided it’s the latter, permanently banning an unidentified person from using its computer research facilities after they were found using a supercomputer to mine dogecoin. It is not known […]
The recent crash of popular bitcoin exchange MtGox has given some commentators the opportunity to hint at the collapse of bitcoin itself. There are historical comparisons to be drawn here with the 2001 dotcom crash or the South Sea Bubble of 1720. However, these examples can only offer a partial explanation of recent events.
The Centre for Digital Business and Don’t Panic Projects are co-hosting a second Chartered Institute of Marketing event, following a successful first Bootcamp event in December 2013. Roger that? Dave Hazlehurst, a leading industry Google expert from Ph. Creative will take attendees through the fundamentals of marketing online and introduce them to the term and theory […]