Salford Business School Blog

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How do our digital business students work with industry?

Have you heard about digital business transformation? Here at Salford we have and we want to be part of the process that helps transform your digital businesses. Do you want to know how our students work with internal and external partners? I am Dr Yun Chen and I run two modules working closely with industry […]

The Rise of Fractal Politics

“The rise of fractal politics” was first submitted to the Nine Dots Prize in response to the question, “Are digital technologies making politics impossible?” The essay was written as a thought piece prior to the announcement of the 2017 UK General Election. Fractal Politics In this essay “the rise of fractal politics” describes the current state […]

Has the #pizzagate incident given us a terrifying glimpse of the future?

This year has offered some dramatic lessons in the power of social media. Twice, people have confounded predictions to vote for ideas which have targeted emotional responses. Now we have President Donald Trump, and the UK Government scrambling to navigate a path out of the European Union. As 2016 draws to a close, a shooting […]

Is the Social Media Bubble about to burst?

Social Media Bubble questions resurface whenever Social Media attracts bad press. For example, claims that paid ads receive low levels of engagement, or that social media is a waste of time for marketers are contributing to this thinking. These statements appear to have practical support. Twitter recently announced redundancies and as a result its panicked users […]

Is your lack of experience limiting your ambition?

In the 2nd year of my BSc at Salford I applied for a lot of placements. Not even once did I get to the interview stage! What was I doing wrong? That was during my undergraduate degree where everyone was fairly similar in age and experience. But, when you think about  the postgrad level it gets even tougher. Suddenly […]

The Science behind the Sports Analytics Machine

Now that SAM’s predictions for Premier League matches are on the BBC website every week, I am getting asked three questions a lot: What is SAM? How does SAM work? Is SAM any good? In this blog I hope to give pretty simple answers to these questions, and point the interested reader in the right […]

Why study Digital Marketing at Salford?

Before I started my Search and Social Media Marketing module (SSMM), I did not consider optimising my digital profiles or worry about the ranking of my name in Search Engine Results Page (SERPs). Knowing what I know now this is one reason as to why I study Digital Marketing at Salford. Most of us have social […]

How to get a graduate job: my seven steps to success

Like many other graduates who recently graduated in the summer of 2016, I started to search for that ‘dream job‘ and in my instance – The first job. How to get a graduate job will depend on you and your personality and here is my way… Every graduate had the same attitude and drive as […]

Pokemon Go App and the rise of #PokeBusiness

There is no questioning the phenomenal rise of Pokémon Go app into our collective consciousness. The evidence is significant. Just two examples include, Pokémon Go app claims more players than Twitter users in the US and is the most downloaded app in its first week ever. Perhaps even greater evidence of the scale of this free game’s impact is the rapid […]