Salford Business School Blog

Expert Commentary

In the world of business, things are constantly changing. Our expert academics explain and give their views on the latest hot topics from the worlds of law, business, HR, finance, retail and much more.

Dr Neetu Sharma presenting at the 2025 Academy of Marketing Conference

Exploring ESG (environmental, social and governance), financial performance and social media influence 

Salford Business School’s Lecturer in International Business, Dr Neetu Sharma, recently presented her co-authored research paper, ‘Bridging ESG, Financial Performance, and Social Media Influence: Unpacking Parent-Subsidiary Firms Dynamics for Sustainable Development’, at the 2025 Academy of Marketing Conference, held at University College Cork, Ireland. The paper was co-authored with Dr Amir Khan, Lecturer in Digital Marketing at […]

Dr Angel Jimenez-Aranda presenting at ICAMM

How Salford research is driving digital transformation in manufacturing 

Dr Angel Jimenez-Aranda, Associate Professor of Digital Transformation at Salford Business School, recently presented his research on intelligent manufacturing systems at the 9th International Conference on Advanced Manufacturing and Materials (ICAMM 2025) in Oxford. The event brought together global experts to explore the latest advances shaping the future of manufacturing.  Addressing a critical industry challenge  […]

Evelyn Oginni at PRME Conference 2025

Empowering the female sustainable business leaders of tomorrow 

Dr Evelyn Oginni, a Lecturer in People Management here at Salford Business School, was recently invited to present her research proposal in collaboration with Dr Kate Han at the 2025 Principles for Responsible Management Education (PRME) Conference.   Held at Queen’s University Belfast, the conference brought together researchers and educators to explore themes including leadership […]

Industry 4.0

Empowering Ghanaian SMEs to thrive in the digital era

Recently, Salford Business School’s Lecturer in Supply Chain, Procurement and Project Management, Dr Naixin Guo, was invited to present her research in collaboration with colleague, Dr Albert Aidoo-Anderson, at the 32nd International Annual Conference of the European Operations Management Association (EurOMA 2025).

AI

Arguing with AI: legal debates with Generative AI

At the recent Academic Practice and Technology Conference 2025, Salford Business School’s Lecturer in Law, Craig Smith, presented a case study that explored the integration of Generative Artificial Intelligence (GenAI) in legal education.

Rashed Khan presenting

Empowering migrant care workers through emerging technologies

At the recent IHIET-FS 2025 Conference, Salford Business School’s Dr Rashed Khan delivered a timely and thought-provoking speech, titled: “Empowering Migrant Care Workers through Emerging Technologies: Bridging Cultural and Digital Gaps in the Global Care Sector.”

Driving digital transformation for smallholder farmers in Pakistan

For Mus'haf Khan, a PhD researcher here at Salford Business School, studying the intersection of AI (artificial intelligence), digital transformation and sustainability, the UK Academy for Information Systems (UKAIS) 2025 Conference represented a critical milestone.

Workplace

Researching the benefits of work placements

Salford Business School’s Programme Leader and Senior Lecturer in Accounting and Finance, Geoff Evans, was recently invited to present his research paper at the British Accounting and Finance Association (BAFA) Conference at Dublin City University. The conference serves as a platform for accounting researchers and industry professionals to share their thoughts and insights into the future of accounting education.