Expert Commentary

In the world of business, things are constantly changing. Our expert academics explain and give their views on the latest hot topics from the worlds of law, business, HR, finance, retail and much more.

Deepfake, AI

Six tips for spotting AI scams

The University of Salford’s AI and dark patterns expert, Dr Richard Whittle, shares advice for spotting AI scams as the technology evolves and becomes more mainstream. 

DeepSeek

Expert comment: DeepSeek release

In response to DeepSeek’s release and its subsequent impact on the US stock market, plus global tech, the University of Salford's Dr Richard Whittle shares his thoughts. 

AI

Expert comment: AI action plan

In response to the Prime Minister unveiling the UK's AI (artificial intelligence) action plan, the University of Salford's AI experts, Dr Gordon Fletcher and Dr Richard Whittle, share their thoughts.

Biodiversity

Five predictions for a sustainable 2025

Dr Silvia Tedesco, Associate Professor of Sustainability at the University of Salford’s Centre for Sustainable Innovation, shares her trend predictions for a greener 2025.