In the world of business, things are constantly changing. Our expert academics explain and give their views on the latest hot topics from the worlds of law, business, HR, finance, retail and much more.
A digital Business uses technology to gain advantage over competitors in all aspects of its operation. This free online course is developed by Business Information Technology students and will teach you : how a business can create a digital strategy, improve current digital presence or create a new one. Building a digital business involves a […]
“Computers were made by and for people with Asperger’s Syndrome,” goes the joke – but one with a grain of truth. “Academic life suits Aspies” goes another – but is it still true? I was diagnosed with Asperger’s Syndrome in 2003, though I had it most of his life, unknown. On discovering this, my wife, […]
This free course is prepared by Business Information Technology students. We look at how to run a successful family business by focusing on four aspects of family business: What a family business is Project management tools and techniques Family business marketing principles Family business use of relevant social media networks After introducing the concept of family business […]
This Massive Open Online Course (MOOC) considers some of the key challenges and opportunities facing family business. In particular we will look at… Branding Marketing Leadership Place of family business within the wider business environment What makes family business different to other businesses? The starting point is a definition of a family business and some […]
The University of Salford and Salford Business School recently featured in two big and very different events in Ghana. The University attended the February UK Higher Education Exhibition and over a two day period advised over 250 students, and then attended a garden party at the Minister’s residence. Staff, students and alumni had a great […]
Sports Business is big business. Through the sponsoring of sports teams and events, the world’s biggest brands are demonstrating the power of globally-reaching sports in the business world. The IBM logo will be one of many that you will see prominently displayed during the Wimbledon tournament, Shell’s presence on Ferrari’s 2014 Formula 1 cars is […]
In the midst of economic hardship, this free massive open online course (MOOC) equips your family business with knowledge of basic economic principles. These principles underline all economic theory and explain some of the key macroeconomic indicators. In this MOOC we introduce basic economics for family business: Supply and demand Inflation Inflation and the exchange […]
Family businesses hold a special place in the UK’s history. Statistics and reports on the subject clearly show their importance to the economy as well. The main characteristics of family business as studied by Salford Business School is heritage, but this does not appear to necessarily sit easily with digital technology and communications as taught on Digital MBA courses. […]
We all know it’s easy to overlook important aspects that we take for granted, and overplay the importance of others which. Doing this distorts analysis, generates ‘Groupthink’, makes plans irrelevant, and leads to failure in many projects, especially large information systems projects as we teach on the BSc Business Information Technology and MSc Information Systems […]
Technology is increasingly the starting point for business success and one of the most useful technologies is a blog. However, developing a blog for your business can sometimes appear to be quite a challenge. How to start a blog to bring additional revenue and increase business performance does requires some commitment of time, effort and knowledge. […]