Posts tagged: Business courses

How do our digital business students work with industry?

1 May 2018
Dr Yun Chen talks about how your digital business can work with the University of Salford

Dr Yun Chen talks about how your digital business can work with the University of Salford

Have you heard about digital business transformation? Here at Salford we have and we want to be part of the process that helps transform your digital businesses. Do you want to know how our students work with internal and external partners?

I am Dr Yun Chen and I run two modules working closely with industry bringing our undergraduate students within the digital business transformation process. My Mobile App Development module is a great example. This year our students developed real applications and more importantly, they worked with our established industry partners Apadmi and Sigma too benchmarking their skills against industry standards.

Could your business benefit from a number of fresh pairs of eyes looking at your app development project needs? Like you, I know that mobile devices are one of the most popular channels that help people engage people with digital businesses activities. This means it is really essential now to make sure that students understand not just the mobile technologies and theories of design but also its implementation in the real world. Let me tell you more about how Salford Business School does this.

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The Salford MBA: Lê Tuấn Hùng’s journey

1 March 2016
Le Hung at Salford University

Le Hung, The Salford MBA student

Lê Tuấn Hùng came to Salford Business School from Vietnam to study for The Salford MBA. He had originally studied at the University of Transport and Communications in Hanoi, Vietnam, majoring in Construction Economics and after graduating, worked for a shipping company as a sales executive.

“My main job was to search for potential clients and convince them to use my company’s services, while dealing with and keeping existing clients the company had assigned. In this time, I achieved many new and well-known clients for my company. After that, I moved on to work for a Japanese freight forwarder as a sales manager.”

At this stage, Hùng realized that, if he wanted to progress his career, he would have to return to study to update his skills and to fill the gaps in his business knowledge.

“I realised that the practical experience and knowledge I had gained were not enough for the personal development of my career. At this time I also decided to study in a developed country to acquire this knowledge in the best way.”

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Digital marketing: definition and relevance for today’s business

16 April 2014
digital marketing

Digital Marketing

Digital marketing is becoming a priority for businesses around the world because more people are using the internet. This Massive Open Online Course (MOOC) aims to explain the concept of digital marketing  and its relevance to business. We will look at the following issues:

  • Digital marketing
  • Differences between digital and physical marketing
  • Content and customer experience
  • Digital marketing and consumer platforms
  • Search Engine Optimisation (SEO) technique

This course was developed by students on the Business Information Technology programme.

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How to start a blog

20 March 2014
How to start a blog

How to start a blog

Technology is increasingly the starting point for business success and one of the most useful technologies is a blog. However, developing a blog for your business can sometimes appear to be quite a challenge. How to start a blog to bring additional revenue and increase business performance does requires some commitment of time, effort and knowledge.

التقنية هي نقطة البداية لزيادة فرص النجاح للأعمال و أحد فوائد هذه التقنيات هي المدونة. فإن تنصيب وإنشاء المدونة لعملك من الممكن أن يكون تحدياً كبيراً. كما أن كيفية إنشاء مدونة لتحقيق إيرادات إضافية وزيادة أداء الأعمال لا يتطلب الالتزام ببعض الوقت أو الجهد أو المعرفة

This short course, developed by a team of final year BSc (Hons) Business Information Technology students at Salford Business School, will help you get begin blogging in a way that is sustainable and worthwhile.

هذه الدورة القصيرة التي أنشأها  فريق من طلاب السنة النهائية (بكالوريوس مع مرتبة الشرف) في تقنية المعلومات التجارية في كلية الأعمال بسالفورد، سوف تساعدك على بدء التدوين بطريقة دائمة وجديرة بالاهتمام

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Top 10 international digital marketing skills

6 February 2014
Digital Marketing skills Brainstorming Session

Digital marketing skills brainstorming session

Expanding your business online to international markets is one of the key growth areas for organisations. But how does this growth work? What skills should you and your business have in order to capitalise on this great international business opportunity?

Developing the latest skills and knowledge needed to grow a business online in international markets is the core focus for the creation of a new joint Master’s course in Digital and Social Media Marketing. This course is being developed by Salford Business School in collaboration with four European university partners, expert digital marketing recruitment agency The Candidate and international advertising agency Ilyan.com. The new course is an extension of the Salford based MSc Digital Marketing that focuses on international business.

So, what international digital marketing skills have we identified so far as important in developing your international sales growth online?

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