This free course is prepared by Business Information Technology students. We look at how to run a successful family business by focusing on four aspects of family business: What a family business is Project management tools and techniques Family business marketing principles Family business use of relevant social media networks After introducing the concept of family business […]
This Massive Open Online Course (MOOC) considers some of the key challenges and opportunities facing family business. In particular we will look at… Branding Marketing Leadership Place of family business within the wider business environment What makes family business different to other businesses? The starting point is a definition of a family business and some […]
Have you ever thought about your favourite sports team as a “business”? This Massive Open Online Course (MOOC) takes you through some of the key issues of a sports business. In particular, we will focus on: Social implications of sports business Sports business marketing Social Media in sports business Do you know how marketing and […]
Sports Business is big business. Through the sponsoring of sports teams and events, the world’s biggest brands are demonstrating the power of globally-reaching sports in the business world. The IBM logo will be one of many that you will see prominently displayed during the Wimbledon tournament, Shell’s presence on Ferrari’s 2014 Formula 1 cars is […]