Sophie Iredale

Yesterday, I found out that I was shortlisted for The Drums prestigious Women In Search Award 2016 (#WomenInSearch)! The Women in Search Award is a celebration of women in the field of search marketing, particularly those who have demonstrated expertise, creativity and innovation.

What is Search Marketing? In its simplest form, Search marketing is a form of digital marketing that aims to improve the visibility of a website or digital profile, such as a social media page, within a search engines results pages. The overall aim is to improve web page ranking and drive targeted traffic back to a webpage or profile. A variety of techniques, tactics, tools and strategies are utilised in the process. For more insight into Search Marketing, in particular search engine optimisation, visit this page.

The Drum said the initiative also aims to highlight the “gender imbalance in the search marketing industry and to showcase and celebrate the opportunity for women in the sector”.

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Digital Marketing

Digital marketing is becoming a priority for businesses around the world because more people are using the internet. This Massive Open Online Course (MOOC) aims to explain the concept of digital marketing  and its relevance to business. We will look at the following issues:

• Digital marketing
• Differences between digital and physical marketing
• Content and customer experience
• Digital marketing and consumer platforms
• Search Engine Optimisation (SEO) technique

This course was developed by students on the Business Information Technology programme.

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European Search Awards 2014 winners

The Passport to Trade 2.0 (P2T2) project website businessculture.org wins the European Search Awards 2014!

The European Search Awards is an international competition celebrating the very best in Search Engine Optimisation (SEO), PPC (Pay-Per-Click), Digital and Content Marketing from around the world.

Search Engine Optimisation was chosen as the main strategy to attract visitors to the businessculture.org project website. The optimisation was successfully undertaken by a European partnership of five universities and three small and medium-sized enterprises (SMEs).

How did this SEO strategy allow the P2T2 team to win the ‘Best use of Search – Third Sector’ at the European Search Awards? Read more…..

How to start a blog

Technology is increasingly the starting point for business success and one of the most useful technologies is a blog. However, developing a blog for your business can sometimes appear to be quite a challenge. How to start a blog to bring additional revenue and increase business performance does requires some commitment of time, effort and knowledge.

التقنية هي نقطة البداية لزيادة فرص النجاح للأعمال و أحد فوائد هذه التقنيات هي المدونة. فإن تنصيب وإنشاء المدونة لعملك من الممكن أن يكون تحدياً كبيراً. كما أن كيفية إنشاء مدونة لتحقيق إيرادات إضافية وزيادة أداء الأعمال لا يتطلب الالتزام ببعض الوقت أو الجهد أو المعرفة

This short course, developed by a team of final year BSc (Hons) Business Information Technology students at Salford Business School, will help you get begin blogging in a way that is sustainable and worthwhile.

هذه الدورة القصيرة التي أنشأها  فريق من طلاب السنة النهائية (بكالوريوس مع مرتبة الشرف) في تقنية المعلومات التجارية في كلية الأعمال بسالفورد، سوف تساعدك على بدء التدوين بطريقة دائمة وجديرة بالاهتمام

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Chartered Institute of Marketing

The Centre for Digital Business and Don’t Panic Projects are co-hosting a second Chartered Institute of Marketing event, following a successful first Bootcamp event in December 2013. Roger that?

Dave Hazlehurst, a leading industry Google expert from Ph. Creative will take attendees through the fundamentals of marketing online and introduce them to the term and theory behind ‘inbound marketing.’ How can you take part?

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