Business School Student shortlisted for #WomenInSearch Award

Yesterday, I found out that I was shortlisted for The Drums prestigious Women In Search Award 2016 (#WomenInSearch)! The Women in Search Award is a celebration of women in the field of search marketing, particularly those who have demonstrated expertise, creativity and innovation. What is Search Marketing? In its simplest form, Search marketing is a […]

Digital marketing: definition and relevance for today’s business

Digital marketing is becoming a priority for businesses around the world because more people are using the internet. This Massive Open Online Course (MOOC) aims to explain the concept of digital marketing  and its relevance to business. We will look at the following issues: Digital marketing Differences between digital and physical marketing Content and customer […]

How to start a blog

Technology is increasingly the starting point for business success and one of the most useful technologies is a blog. However, developing a blog for your business can sometimes appear to be quite a challenge. How to start a blog to bring additional revenue and increase business performance does requires some commitment of time, effort and knowledge. […]

ATTENTION… Calling all students! March this way to a CIM event: Inbound Marketing Bootcamp

The Centre for Digital Business and Don’t Panic Projects are co-hosting a second Chartered Institute of Marketing event, following a successful first Bootcamp event in December 2013. Roger that? Dave Hazlehurst, a leading industry Google expert from Ph. Creative will take attendees through the fundamentals of marketing online and introduce them to the term and theory […]