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Posts tagged: social implications of sports

Manchester – A Global Centre of Sport

1 November 2016
Simon Chadwick tells us about why Manchester is a Global Centre for Sport

Simon Chadwick tells us about why Manchester is a Global Centre for Sport

Many of us here around the centre of Manchester love sport. We are all different whether we are active participants, enthusiastic spectators or avid readers, sport is often an integral part of our lives. When you engage in sport, try and think about what sport really means to you, your family and friends, the place you live, your country and, indeed, the world in general. It means a lot to me, for sure!

I think that sport is one means through which health and well-being of people is improved. It is also a way of building social cohesion by bringing people together. I believe sport can help foster both community and national identities, helping generate a feel good factor among those engaged with it. What do you think?

Have you thought about how sport also creates jobs, generates income, and builds export revenues? There are marketing and commercial benefits too. How do towns and cities position themselves as being homes of sport, while countries utilise sport as a way of influencing other countries?


Sports business introduction: How marketing and social media help sports business?

9 April 2014
Sports Business

Sports Business

Have you ever thought about your favourite sports team as a “business”? This Massive Open Online Course (MOOC) takes you through some of the key issues of a sports business. In particular, we will focus on:

  • Social implications of sports business
  • Sports business marketing
  • Social Media in sports business

Do you know how marketing and social media assists sports businesses?