We all know it’s easy to overlook important aspects that we take for granted, and overplay the importance of others which. Doing this distorts analysis, generates ‘Groupthink’, makes plans irrelevant, and leads to failure in many projects, especially large information systems projects as we teach on the BSc Business Information Technology and MSc Information Systems […]
Technology is increasingly the starting point for business success and one of the most useful technologies is a blog. However, developing a blog for your business can sometimes appear to be quite a challenge. How to start a blog to bring additional revenue and increase business performance does requires some commitment of time, effort and knowledge. […]
Geolocation is the locating of something using digital technology, usually on a map-like interface. Over the last decade, we have seen some great advances in geolocation and digital mapping with the rise of Google Maps, Google Earth, Bing Maps and many other services. Google first purchased its map service in 2004 from a small Australian […]
Professor Amanda Broderick is Dean of Salford Business School As a core component of the world economy, small and medium-sized enterprises (SMEs) play a critical role in innovation, advancement and sustainable development worldwide. The University of Salford’s mission is to ‘transform lives, stimulate discovery and realise potential’. This mission is reflected in Salford Business School’s commitment […]
At Salford Business School, we’re committed to helping our students gain the skills and experience to become business leaders and managers who are fully equipped to thrive in the global market place. While our focus is on innovation, entrepreneurship and business sustainability, these are just a few of the topics our blog will be touching […]