A Digital marketing strategy is critical for organisations operating in markets with high Internet penetration. However, one of the challenges in digital marketing is that it is based on communications using technologies where hardly a week goes by without a search engine ranking algorithm update or a social network update. Keeping track of the technical […]
The Pop-up Research Unit (PUPRU) is a bespoke robust mobile display space intended for regular ad-hoc installation. It can pop-up in a range of public spaces including the high street, inside shopping malls, in the foyer of business premises, and at education institutions (primary schools, high schools, universities etc.) The digital revolution has significantly impacted […]
My three month internship at the Greater Manchester Chamber of Commerce has just finished and I can’t believe how quickly it’s gone by! I began at the Chamber fresh from my MSc course at Salford Business School where I studied Social Business and Sustainable Marketing. Of course I was a bundle of nerves on my […]
Salford Business School is once again opening its doors to our cutting edge campus at MediaCityUK to you, your friends and colleagues! We are bringing together our centres of Digital Business, Sports Business and Social Business to provide inspiration and education for all, thinking about global opportunity in a connected world. Whether you are a student, young entrepreneur, […]
Is it ever possible to keep up with the constantly changing nature of Digital and Social Media Marketing? The answer is – YES, with continuous professional development. This comes in many forms and for an industry that relies on online content there are plenty of online resources to keep those “grey cells” active. One of […]
Gender representation in particular within the digital and media industries has been a hot topic of late, with much debate around diversity and inequalities within this thriving workforce. Although digital is a progressive industry that encourages equal opportunities and embraces talent rather than gender, many believe there are too few skilled female professionals. There are […]
Can a university keep up with the constantly changing digital environment? Here is industry proof – with another of our students being recognised by the industry in the Big Chip Awards 2015. Keeping up-to-date is a challenge in the world of digital where technologies are disrupting old ways of doing things. At Salford Business School, out […]
The best business school in the UK continues to impress judges and further highlighted it’s excellence when it comes to teaching and administrative support. Three Salford Business School projects were recognised by the Vice Chancellor Awards and announced at the University Day on the 16th July 2015. Teams of academic and professional services staff from Salford Business […]
For those of you like myself who were very keen to attend Camp Digital and get your hands on those sort after tickets and be one of the 350 lucky people to be at the event, it must have been a disappointment if you didn’t get chance to go. Tickets had sold out and the […]
It is a truism that companies that have lasted 100 years tend to be those built on a foundation of ethical principles. Thomas Cook is one of those. But recently it has declined and is in trouble over its handling of the case of two children dying on one of the holidays it arranged. Why […]