At the Centre for Digital Business we have recently been discussing what digital business is, the future of digital business and ways to understand the stages of digital development for any business. The contrasts between Small and Medium-sized Enterprises (SMEs) and Large Multi-national Organisations (LMOs) are usually quite obvious in any comparative survey of business maturity or readiness. But, digital is different. […]
Pennine Telecom are a small and medium-sized enterprise (SME) based in Greater Manchester, UK. Pennine Telecom began their partnership with Salford University over 10 years ago, supporting the Annual Family Telecoms Exhibition and more recently by producing a product demonstration video for Yealink UK, it was during the production of the video that Pennine Telecom realised […]
Efforts to explain Bitcoin and cryptocurrencies in general have generally focused on how they are both a new form of money as well as a challenge to existing forms of money. Cryptocurrencies are novel as they are only possible because of the ready availability of high-speed computing and networks. They are a challenge to today’s […]
Salford Business School is opening its doors at our cutting edge showcase space at MediaCityUK campus to YOU! Whether you are a young entrepreneur or a seasoned professional you will find a great networking opportunity to inspire your digital business thinking at our Creative Entrepreneur 2014 event. Meet young entrepreneurs amongst our students, members of […]
The University has identified social impact and social value as core elements of our mission through the new University Strategic Plan. Our commitment to social business and its values has resulted in the University being awarded the Social Enterprise Mark – only the second university in the UK to achieve this public recognition. The Social […]
In the ten years since Tim O’Reilly coined and popularised the concept of Web 2.0 it has become the basis for many claims and blames. Invoking Web 2.0 has also become the vehicle by which many traditional roles are being redefined and extended (or at least claimed to be). One of the most noticeable of these […]
Manchester United supporters lucky enough to see high-profile signings Radamel Falcao and Angel di Maria in action for the first time at Old Trafford at the weekend may have done well to remember we look with our eyes and not our hands. Or fingertips, to be specific. In an age where no experience is complete […]
Crowdfunding has come a long way in its short history. Today, it is even changing the way we consume. What was once a way to give a largely ready product a helping hand on its final push to market has become a means for consumers to get involved with something still on the drawing board, […]
If you fancy an exceptional career in Marketing, Salford Business School is the place to be. I am enrolled on the MSc Marketing program. My experience so far has been awesome and far beyond my expectations, studying at Salford University is an eye opener for me in the world of Marketing and business in general […]
By David Randles, University of Salford and Alex Fenton, University of Salford While Gerald Ratner can always be presented to disprove the theory there is no such thing as bad publicity, the words of Oscar Wilde appeared apt when Blackburn Rovers were accused of a brand marketing faux pas on the unveiling of its new […]