Thanks go to Wasim Ahmed and Guilherme Guimarães for their contributions to this article. At Salford Business School we have a strong research network and teaching interests and expertise in social media, the experience economy and sport. When the ‘European Super League’ concept reared its head again on 18th April 2021, it created an amazing wave of […]
Before I started my Search and Social Media Marketing module (SSMM), I did not consider optimising my digital profiles or worry about the ranking of my name in Search Engine Results Page (SERPs). Knowing what I know now this is one reason as to why I study Digital Marketing at Salford. Most of us have social […]
So you have heard of social media and that many people and businessess are using it. But do you know about using social media for your business the correct way? I am an MSc Marketing student here at Salford Business School and I attended the ‘Creative Pro-Social Manchester’ conference on Friday 16th July. I was able […]
Family businesses within the food industry are very common. Mine is a very pure and simple business. ‘Puro y Simple” (”pure and simple’ in English) is a wholemeal bread manufacturer based in Venezuela. Since 1981, Puro y Simple has specialized on offering Venezuelans an alternative to the traditional white bread, natural wholemeal bread of the highest […]
Digital marketing is becoming a priority for businesses around the world because more people are using the internet. This Massive Open Online Course (MOOC) aims to explain the concept of digital marketing and its relevance to business. We will look at the following issues: Digital marketing Differences between digital and physical marketing Content and customer […]
This free course is prepared by Business Information Technology students. We look at how to run a successful family business by focusing on four aspects of family business: What a family business is Project management tools and techniques Family business marketing principles Family business use of relevant social media networks After introducing the concept of family business […]
Have you ever thought about your favourite sports team as a “business”? This Massive Open Online Course (MOOC) takes you through some of the key issues of a sports business. In particular, we will focus on: Social implications of sports business Sports business marketing Social Media in sports business Do you know how marketing and […]
This Massive Open Online Course (MOOC) looks at the security issues connected with social media platforms such as Facebook, Twitter, LinkedIn or Google+. This MOOC builds on content from the Information Security modules that is part of the BSc (Hons) Business Information Technology programme. This MOOC covers topics including… Controlling privacy settings Choosing and managing passwords Physical security […]
Technology is increasingly the starting point for business success and one of the most useful technologies is a blog. However, developing a blog for your business can sometimes appear to be quite a challenge. How to start a blog to bring additional revenue and increase business performance does requires some commitment of time, effort and knowledge. […]