Centre for Sports Business

Is your lack of experience limiting your ambition?

In the 2nd year of my BSc at Salford I applied for a lot of placements. Not even once did I get to the interview stage! What was I doing wrong? That was during my undergraduate degree where everyone was fairly similar in age and experience. But, when you think about  the postgrad level it gets even tougher. Suddenly […]

The Science behind the Sports Analytics Machine

Now that SAM’s predictions for Premier League matches are on the BBC website every week, I am getting asked three questions a lot: What is SAM? How does SAM work? Is SAM any good? In this blog I hope to give pretty simple answers to these questions, and point the interested reader in the right […]

Ignited: Salford Business School Magazine

Salford Business School Academics show innovation and insight in business thinking. I am delighted to be able to introduce you to the second issue of the Salford Business School (#SalfordBSchool) magazine Ignited. Having recently joined the School I had done my research before I joined as Dean. I knew that Salford has a great reputation […]

Creative Entrepreneur – Next Generation business event

How can a business school teach entrepreneurship? Can you learn how to develop a business model or a marketing plan from a book? Meeting and hearing from successful international entrepreneurs sharing their real life stories, gaining feedback on ideas and establishing new links are all great ways to learn about entrepreneurship and grow your network. At Salford we recognise […]

10 reasons to attend Creative Entrepreneur 2015 #CreativeEnt

Salford Business School is once again opening its doors to our cutting edge campus at MediaCityUK to you, your friends and colleagues! We are bringing together our centres of Digital Business, Sports Business and Social Business to provide inspiration and education for all, thinking about global opportunity in a connected world. Whether you are a student, young entrepreneur, […]

Is Manchester United’s tablet ban about safety or shrewd business?

Manchester United supporters lucky enough to see high-profile signings Radamel Falcao and Angel di Maria in action for the first time at Old Trafford at the weekend may have done well to remember we look with our eyes and not our hands. Or fingertips, to be specific. In an age where no experience is complete […]

Is #MANUTD the most dominant English football team of all time?

Since the foundation of the Football League in 1888, 23 clubs have been champions of the top division in English football. Some were single-season wonders, while others enjoyed more sustained success. As the Director of the Centre for Sports Business at Salford Business School, and Chair of the Royal Statistical Society’s sports section, I have developed a mathematical method for […]

Don’t blame Moyes for Man Utd woes: the buck stops at the top

Patience at Manchester United has run out. David Moyes has been sacked possibly sooner than was expected, but entirely predictably given the huge financial pressures that were looming if the team continued to under-perform. As Old Trafford veteran, Ryan Giggs, steps temporarily into the hot seat, it is important not to lose sight of the […]

Sports business introduction: How marketing and social media help sports business?

Have you ever thought about your favourite sports team as a “business”? This Massive Open Online Course (MOOC) takes you through some of the key issues of a sports business. In particular, we will focus on: Social implications of sports business Sports business marketing Social Media in sports business Do you know how marketing and […]

What is Sports Business?

Sports Business is big business. Through the sponsoring of sports teams and events, the world’s biggest brands are demonstrating the power of globally-reaching sports in the business world. The IBM logo will be one of many that you will see prominently displayed during the Wimbledon tournament, Shell’s presence on Ferrari’s 2014 Formula 1 cars is […]