Salford Business School’s success with digital enterprise continued this week with winning the Little Chip Student Award 2014. It is one of the two Salford Business School’s projects short-listed for the Big Chip 2014 Awards. The Big Chips are far and away the biggest digital awards outside of London and the longest running in the […]
The digital economy is rapidly growing. At the core of this ‘new’ economy is digital business, its practices, business models and engagement with consumers. But what is digital business? Using LEGO® SERIOUS PLAY® we asked nine members of the Centre for Digital Business to describe what they mean when they discuss digital business. Not surprisingly digital […]
Since the foundation of the Football League in 1888, 23 clubs have been champions of the top division in English football. Some were single-season wonders, while others enjoyed more sustained success. As the Director of the Centre for Sports Business at Salford Business School, and Chair of the Royal Statistical Society’s sports section, I have developed a mathematical method for […]
Inbound Marketing is the latest buzzword when it comes to digital marketing. What is it? How is it changing the way marketeers develop their long term strategies? On Friday 9 May 2014, an Inbound Marketing Workshop took place at the University of Salford. The workshop was organised by the Chartered Institute of Marketing (CIM) North West region and […]
Patience at Manchester United has run out. David Moyes has been sacked possibly sooner than was expected, but entirely predictably given the huge financial pressures that were looming if the team continued to under-perform. As Old Trafford veteran, Ryan Giggs, steps temporarily into the hot seat, it is important not to lose sight of the […]
Despite the potential damage of cyberbullying, it is alarmingly common among adolescent and teens. According to the i-SAFE foundation: Over half of adolescent and teens have been bullied online and about the same number have engaged in cyberbullying More than 1 in 3 young people have experienced cyberthreats online Over 25 percent of adolescent and […]
A digital Business uses technology to gain advantage over competitors in all aspects of its operation. This free online course is developed by Business Information Technology students and will teach you : how a business can create a digital strategy, improve current digital presence or create a new one. Building a digital business involves a […]
This Massive Open Online Course (MOOC) considers some of the key challenges and opportunities facing family business. In particular we will look at… Branding Marketing Leadership Place of family business within the wider business environment What makes family business different to other businesses? The starting point is a definition of a family business and some […]
From Timpson to Warburtons, some of our most enduring brands and favourite products have been created by family firms. Their high profile bust-ups, incredible wealth and social conscience have guaranteed constant interest from academic scholars, policy-makers and the wider public. We estimate that in the UK, family businesses are responsible for 40% of private sector […]
Have you ever thought about your favourite sports team as a “business”? This Massive Open Online Course (MOOC) takes you through some of the key issues of a sports business. In particular, we will focus on: Social implications of sports business Sports business marketing Social Media in sports business Do you know how marketing and […]