Inbound Marketing is the latest buzzword when it comes to digital marketing. What is it? How is it changing the way marketeers develop their long term strategies? On Friday 9 May 2014, an Inbound Marketing Workshop took place at the University of Salford. The workshop was organised by the Chartered Institute of Marketing (CIM) North West region and […]
There is something important to note about the deal on everyone’s lips at the time of writing (Pfizer/AstraZeneca). It is that journalists and politicians are repeating the ‘urban myth’ that `big pharma’ deals destroy value. This myth is proving difficult to dispel. Research conducted by Scott Moeller and myself for Intelligent M&A: Navigating the Mergers […]
Developing our students’ employability skills whilst they are studying has always been at the heart of our MSc Human resource management and development as well as the BSc (Hons) Human Resource Management. From June 2014, thanks to our lobbying and actions of the Governing Body of the Chartered Institute of Personnel and Development (CIPD), all […]
Salford Business School alumna, Lorna Cole, graduated with a BSc (Hons) in Business Studies and Marketing Management in 2011. Since graduating, Lorna has moved to Abu Dhabi working as a Marketing and Communications Officer at Global Medical Solutions. Lorna is one of our many alumni who is making the most of the knowledge gained as part of her studies at […]
The recent release of a book by Matthew Bayliss concerning the South Pacific tribe who worship Prince Philip echoes my own experience and observation of cargo cults at Salford Business School in reverse and, consequently, draws me to an alternative set of observations and conclusions. For example, there is the Prince Philip cargo cult island […]
Patience at Manchester United has run out. David Moyes has been sacked possibly sooner than was expected, but entirely predictably given the huge financial pressures that were looming if the team continued to under-perform. As Old Trafford veteran, Ryan Giggs, steps temporarily into the hot seat, it is important not to lose sight of the […]
Despite the potential damage of cyberbullying, it is alarmingly common among adolescent and teens. According to the i-SAFE foundation: Over half of adolescent and teens have been bullied online and about the same number have engaged in cyberbullying More than 1 in 3 young people have experienced cyberthreats online Over 25 percent of adolescent and […]
Digital marketing is becoming a priority for businesses around the world because more people are using the internet. This Massive Open Online Course (MOOC) aims to explain the concept of digital marketing and its relevance to business. We will look at the following issues: Digital marketing Differences between digital and physical marketing Content and customer […]
A digital Business uses technology to gain advantage over competitors in all aspects of its operation. This free online course is developed by Business Information Technology students and will teach you : how a business can create a digital strategy, improve current digital presence or create a new one. Building a digital business involves a […]
“Computers were made by and for people with Asperger’s Syndrome,” goes the joke – but one with a grain of truth. “Academic life suits Aspies” goes another – but is it still true? I was diagnosed with Asperger’s Syndrome in 2003, though I had it most of his life, unknown. On discovering this, my wife, […]