Posts tagged: digital business

Social Media and using it for your Business

18 July 2016

So you have heard of social media and that many people and businessessocial media for businesss are using it. But do you know about using social media for your business the correct way?

I am an MSc Marketing student here at Salford Business School and I attended the ‘Creative Pro-Social Manchester’ conference on Friday 16th July. I was able to listen to many discussions and panels on how businesses use social media nowadays. Lots of people within Digital attended. Everyone had interesting thoughts and ideas on what makes up effective social media usage.

The first panel had a lot of comparison between online and offline networking. Which one you choose depends on your personal style. All of the social channels are using unique voices. With Twitter it is easier to adopt a conversational and friendly tone. It is also simpler to find out about people online than it is face to face. We can go and search them on google to see if we want to talk to them, I know I always do! Read more…..

Digital high street breakfast workshop: getting technology to work for you

14 May 2015

 

Digital High Street

Digital High Street

Join us for a free Digital High Street breakfast workshop for local retailers who want to find more about social media and eCommerce.

The high street is operating in an ever more challenging economic context. It is important that retail businesses adapt to change in order to maximise their profile and customer base.  This workshop will be of interest to retail businesses from across Salford that are looking to continually improve their business performance and gain an introduction to the potential benefits of digital technology to their business.

Salford Business School and Salford City Council are working together to help local retailers to use technology and social media more effectively for their businesses.  This will be an opportunity to network with colleagues from the retail sector, gain a few insights into how technology can benefit your business along with a few tips from the taster sessions.

Date: Thursday,  11th June 2015 from 7:30 AM to 9:30 AM

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Competition: Win a ticket to #CampDigital

26 March 2015
Camp Digital 2015

Camp Digital 2015

Future Entrepreneurs Wanted: Calling all innovators!

What: Camp Digital is an inspirational conference that brings together the digital, design and user experience (UX) communities for a series of seminars and workshops exploring the latest thinking.

When: 23 April 2015.

Where: Museum of Science & Industry, (MOSI Manchester).

The Centre for Digital Business is setting students a business challenge.

We have recently acquired funding for a PopUp Research Unit (PUPru). Before you ask, PUPru will be a mobile space intended for installations in a range of public spaces. This installation will visit the high street and can be placed inside shopping malls, in the foyer of business premises, at sporting or music venues, at other education institutions or on the University of Salford campus. Your challenge is to help us to identify innovative uses of this space.

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Digital Business Maturity Model: The future of #DigitalBusiness

31 October 2014
Gordon Fletcher

Gordon Fletcher

At the Centre for Digital Business we have recently been discussing what digital business is, the future of digital business and ways to understand the stages of digital development for any business.

The contrasts between Small and Medium-sized Enterprises (SMEs) and Large Multi-national Organisations (LMOs) are usually quite obvious in any comparative survey of business maturity or readiness.

But, digital is different.

For example, size, in terms of any conventional measure such as the number of employees, annual turnover or worse – in the first few years for a digital start-up at least – profit, become a bit confused in the world of digital business.

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What is digital business?

13 June 2014
LEGO® SERIOUS PLAY®

LEGO® SERIOUS PLAY®

The digital economy is rapidly growing. At the core of this ‘new’ economy is digital business, its practices, business models and engagement with consumers. But what is digital business? Using LEGO® SERIOUS PLAY® we asked nine members of the Centre for Digital Business to describe what they mean when they discuss digital business.

Not surprisingly digital business means different things to all of the Centre members. Reassuringly though there were some points of consistent common agreement. For our Centre members, digital business is the use of human resources and information communication technology to drive communication and interactions to effectively deliver business services and products.

Put more broadly…

“A digital business sustainably integrates human resources and contemporary digital technologies to create value for the business and its customers”.

So, how did our Centre members individually define digital business?

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Ways to manage Digital Business

16 April 2014
Digital Business

Digital Business

A digital Business uses technology to gain advantage over competitors in all aspects of its operation. This free online course is developed by Business Information Technology students and will teach you :

  • how a business can create a digital strategy,
  • improve current digital presence or
  • create a new one.

Building a digital business involves a range of analytical tools that are explored in this Massive Open Online Course (MOOC).

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How to start a blog

20 March 2014
How to start a blog

How to start a blog

Technology is increasingly the starting point for business success and one of the most useful technologies is a blog. However, developing a blog for your business can sometimes appear to be quite a challenge. How to start a blog to bring additional revenue and increase business performance does requires some commitment of time, effort and knowledge.

التقنية هي نقطة البداية لزيادة فرص النجاح للأعمال و أحد فوائد هذه التقنيات هي المدونة. فإن تنصيب وإنشاء المدونة لعملك من الممكن أن يكون تحدياً كبيراً. كما أن كيفية إنشاء مدونة لتحقيق إيرادات إضافية وزيادة أداء الأعمال لا يتطلب الالتزام ببعض الوقت أو الجهد أو المعرفة

This short course, developed by a team of final year BSc (Hons) Business Information Technology students at Salford Business School, will help you get begin blogging in a way that is sustainable and worthwhile.

هذه الدورة القصيرة التي أنشأها  فريق من طلاب السنة النهائية (بكالوريوس مع مرتبة الشرف) في تقنية المعلومات التجارية في كلية الأعمال بسالفورد، سوف تساعدك على بدء التدوين بطريقة دائمة وجديرة بالاهتمام

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