Is the Social Media Bubble about to burst?
21 November 2016
Dr Gordon Fletcher asks is the Social Media Bubble about to burst?
Social Media Bubble questions resurface whenever Social Media attracts bad press. For example, claims that paid ads receive low levels of engagement, or that social media is a waste of time for marketers are contributing to this thinking.
These statements appear to have practical support. Twitter recently announced redundancies and as a result its panicked users feared that the service was shutting down. One of Twitter’s headline purchases, the video service Vine, was also recently closed. A decision that, for some, served to reconfirm their fears.
Can this combination of actions be seen as signal that the social media bubble is bursting?
