A Japanese messaging app called Line has filed for an initial public offering (IPO) valued at nearly US$10 billion. For an app almost unknown outside Japan it’s an audacious move. However, messaging is there simply to suck you into Line’s mobile world, where the real profits are made. Unlike its rivals, it is already making […]
I am an MBA student at the University of Salford. I chose Salford University as I felt that the rich and extensive programme they offer would be the most beneficial and useful for my career progression. Part of the Salford MBA course is a customary trip abroad to visit different business’ and business schools. This year […]
I have now been lucky enough to spend a year at Salford Business School, working as a Knowledge Transfer Partnership (KTP) Digital Marketing Executive. This is a position which revolves around a project between the university and their partner Pennine Telecom. In this role so far, I have researched multi-channel digital marketing strategies and I […]
In May of this year, the Salford MBA students were given the opportunity to take part in an MBA International Trip. The choices provided were Almeria in Spain, Hong Kong or Brazil. The latter destination was most appealing to me, not just because of the impending World Cup, but because as an emerging market there […]
In Malawi the field of digital marketing remains relatively underdeveloped and neglected. For me, someone who is passionate about digital marketing, this is a challenge to develop my career in this area. The universities and educational opportunities in Malawi are likewise unable to help me to fulfil my career ambitions. In contrast to Malawi, the […]
Salford Business School engage with and assist organisations globally and locally on many levels. Core to our mission is the support and contribution to the thriving local and global digital economy. Code Club is an initiative that gives children the opportunity to create and learn about digital projects building their experience and confidence. On 7 July, children from […]
Creatively prototyping the future high street is a workshop hosted by the University of Salford at the MediaCityUK campus and organised by colleagues from Salford, Manchester and Liverpool Business Schools. During the one day programme a variety of innovative and engaging hands-on methods will be used to identify and understand the big challenges facing high […]
The current debate over the right to be forgotten, spurred by a European Union ruling that allows people to stop certain web pages from appearing in search results, is proof – if further proof was required – of the distinct form of public life that is being created by the internet. Our digital identities are […]
The adage “two heads are better than one” is at the core of a new European project UC-Crowd. The project has the ultimate goal of enabling companies and universities to work effectively and productively together on real business challenges – using a platform called Challenge Academy. The project team are using the latest technological advances […]
The UK’s digital advertising spend reached a new record in 2013, valued at £6.3 billion. This double digit growth of 15.2%, highlighted in the study done by Internet Advertising Bureau and PricewaterhouseCoopers, is just one of many indicators showing a rapidly expanding industry. In such a competitive market, evidence based decision making is paramount. Every brand is […]