For me, leaving University was one of the hardest challenges I have had to face so far. Having previously studied at a small independent faith school with a population less than that of a coal miner’s convention – it was hard to embrace the fact I would be competing for a place in this crowded […]
Before I started my Search and Social Media Marketing module (SSMM), I did not consider optimising my digital profiles or worry about the ranking of my name in Search Engine Results Page (SERPs). Knowing what I know now this is one reason as to why I study Digital Marketing at Salford. Most of us have social […]
Do you need to join an online marketing course to get the right tools for your business? For anyone who grew up in the last twenty years or so, digital or online marketing is just another thing that happens. Yet for the rest of us (those with a few more wrinkles) it’s still a major phenomenon […]
Twitter. A place where people update the world on the mundane occurrences of their every day lives in 140 characters or less, right? Well it doesn’t have to be – it could actually be a good place to find a job! I’m a MSc Digital Marketing student at the University of Salford Business School and […]
At the Centre for Digital Business we have recently been discussing what digital business is, the future of digital business and ways to understand the stages of digital development for any business. The contrasts between Small and Medium-sized Enterprises (SMEs) and Large Multi-national Organisations (LMOs) are usually quite obvious in any comparative survey of business maturity or readiness. But, digital is different. […]
University of Salford Business School has been in the eye-catching spot since its campus expansion into MediaCityUK. It is the first academic establishment that opened a campus at MediaCityUK, which grants it the Cutting Edge position in Digital Marketing related teaching and research. I for one, had always a passion for a digital marketing career, […]
Hello leaders of the future! I am Sivashankar from India, currently studying on the Salford MBA course at Salford Business School, University of Salford. In this Salford MBA review I have quite a lot to share with you – if you are aspiring to do one of the most prestigious post-graduate courses in business and management […]
In Malawi the field of digital marketing remains relatively underdeveloped and neglected. For me, someone who is passionate about digital marketing, this is a challenge to develop my career in this area. The universities and educational opportunities in Malawi are likewise unable to help me to fulfil my career ambitions. In contrast to Malawi, the […]
Inbound Marketing is the latest buzzword when it comes to digital marketing. What is it? How is it changing the way marketeers develop their long term strategies? On Friday 9 May 2014, an Inbound Marketing Workshop took place at the University of Salford. The workshop was organised by the Chartered Institute of Marketing (CIM) North West region and […]
Digital marketing is becoming a priority for businesses around the world because more people are using the internet. This Massive Open Online Course (MOOC) aims to explain the concept of digital marketing and its relevance to business. We will look at the following issues: Digital marketing Differences between digital and physical marketing Content and customer […]