Posts tagged: digital marketing

Why study Digital Marketing at Salford?

23 August 2016
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Why study digital marketing at Salford // Nim Tennakoon, MSc Digital Marketing student

Nim Tennakoon, MSc Digital Marketing student

Before I started my Search and Social Media Marketing module (SSMM), I did not consider optimising my digital profiles or worry about the ranking of my name in Search Engine Results Page (SERPs). Knowing what I know now this is one reason as to why I study Digital Marketing at Salford.

Most of us have social media profiles such as Facebook, Instagram and Twitter. I actually have more than 5000 friends on Facebook! Even my Facebook page has more than 2000 likes. On Instagram I have nearly 3500 followers. For a long time I was active online posting around twice a day. But only recently I have started to understand the theoretical and financial values behind it.

Once I began to appreciate the theory of social media marketing I became fascinated. Did you know I am what you might call in digital marketing a micro-influencer?

It’s true! I have now even read some studies that suggest users like myself with smaller follower numbers actually have higher engagement rates on social media compared to some Megastars. Therefore, people like me with similar followings can be of huge benefit to online brands.

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Starting out in #online marketing?

28 June 2016
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James Swann Digital Marketing

James Swann Digital Marketing

Do you need to join an online marketing course to get the right tools for your business? For anyone who grew up in the last twenty years or so, digital or online marketing is just another thing that happens. Yet for the rest of us (those with a few more wrinkles) it’s still a major phenomenon that has changed the way businesses of all shapes and sizes go about publicising their goods and services to potential customers locally or in the wider world.

Despite online marketing having been around since the nineteen nineties (arguably earlier) there are still many small and medium sized companies that are out of touch with the digital world and who require guidance in order to make full use of advertising and selling online. Unsurprisingly this has seen the emergence of many new digital agencies specialising in online and wider forms of digital marketing, such as marketing through mobile phone apps and interactive media.

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How to use Twitter to find a Job

3 May 2016
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Jennifer Faughnan on how to use Twitter to find a job

Jennifer Faughnan

Twitter. A place where people update the world on the mundane occurrences of their every day lives in 140 characters or less, right? Well it doesn’t have to be –  it could actually be a good place to find a job!

I’m a MSc Digital Marketing student at the University of Salford Business School and recently started employment at PushON, an award winning Digital Marketing and eCommerce agency in Manchester. How did I land this amazing opportunity I hear you ask? Why, on Twitter, of course!

In this post I will share my personal experience of how to use Twitter to find a job. It began when I shared an article about how great a job as a “Social Media Manager” sounded. That was it – I simply shared my opinion on something I was passionate about.

You might have heard some people talk about a time where products and services find you based on your interests – well that time is now! And this is how it happened on Twitter for me:

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Digital Business Maturity Model: The future of #DigitalBusiness

31 October 2014
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Gordon Fletcher

Gordon Fletcher

At the Centre for Digital Business we have recently been discussing what digital business is, the future of digital business and ways to understand the stages of digital development for any business.

The contrasts between Small and Medium-sized Enterprises (SMEs) and Large Multi-national Organisations (LMOs) are usually quite obvious in any comparative survey of business maturity or readiness.

But, digital is different.

For example, size, in terms of any conventional measure such as the number of employees, annual turnover or worse – in the first few years for a digital start-up at least – profit, become a bit confused in the world of digital business.

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University of Salford is the place to start your #digitalmarketing career

27 July 2014
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MediaCityUK - a place for your digital marketing career

MediaCityUK – tram station

University of Salford Business School has been in the eye-catching spot since its campus expansion into MediaCityUK. It is the first academic establishment that opened a campus at MediaCityUK, which grants it the Cutting Edge position in Digital Marketing related teaching and research.

I for one, had always a passion for a digital marketing career, and I find it a blessing to have the opportunity to study at Salford Business School and being able to benefit from the physical presence at MediaCityUK during my course.

Here are my greatest experiences so far which help me to boost my digital marketing career prospects and why I think if you are interested in this area you should choose MediaCityUK to be your destination:

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Is Salford Business School the ideal place to study Business? Let’s look at the Salford MBA!

23 July 2014
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Sivashankar Chandrasekhar

Sivashankar Chandrasekhar, Salford MBA student

Hello leaders of the future! I am Sivashankar from India, currently studying on the Salford MBA course at Salford Business School, University of Salford. In this Salford MBA review I have quite a lot to share with you – if you are aspiring to do one of the most prestigious post-graduate courses in business and management – Master of Business Administration (MBA).

An MBA is certainly not for the faint-hearted – you must have a minimum of three years full-time post study work experience with evidence of managerial responsibility. This is in addition to a good honours degree or equivalent in a business related subject. Once you managed these requirements you have to choose your pathways. For example, the Salford MBA offers you the option to specialise in Digital Business, Sports Business or just go for a generic MBA.

As a student who is mid-way through my MBA course, I took some time off to reflect on why I chose Salford Business School instead of other very strong options. This is my Salford MBA review of my experience so far.

Here are some of the reasons that led me choose this particular business school and you can decide whether I was right or wrong.

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Malawi Needs a Digital Marketer: Salford Business School can help you

21 July 2014
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Malawi in Africa

Malawi in Africa (CC) By TUBS

In Malawi the field of digital marketing remains relatively underdeveloped and neglected. For me, someone who is passionate about digital marketing, this is a challenge to develop my career in this area.

The universities and educational opportunities in Malawi are likewise unable to help me to fulfil my career ambitions. In contrast to Malawi, the United Kingdom (UK) based businesses place a great emphasis on digital marketing. The marketing techniques are accordingly advanced and well-established and are taught well in business schools.

I am confident that having exhausted many of the training opportunities available in my country, the resources available at Salford Business School’s MSc Marketing program are ideal for taking my career to the next level as a digital marketer.

Why did I choose Salford Business School to develop my digital marketing skills? Read more…..

Inbound marketing workshop with @CIM_nw1 at @DBCentreSalford

21 May 2014
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Indound Marketing

Inbound Marketing

Inbound Marketing is the latest buzzword when it comes to digital marketing. What is it? How is it changing the way marketeers develop their long term strategies?

On Friday 9 May 2014, an Inbound Marketing Workshop took place at the University of Salford.  The workshop was organised by the Chartered Institute of Marketing (CIM) North West region and the Salford Business School’s Centre for Digital Business, which was hosted by Dave Hazlehurst, Director at Ph-Creative.

The workshop covered a wide range of inbound marketing topics including: search marketing, search engine optimisation (SEO), pay-per-click (PPC), display advertising, conversion rate optimisation, social media marketing, content marketing and video marketing.  A diverse range of guests attended the event including postgraduate marketing students, marketeers, academics, and company directors.  So, what is it about inbound marketing that made this audience spend a day at Salford Business School?

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Digital marketing: definition and relevance for today’s business

16 April 2014
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digital marketing

Digital Marketing

Digital marketing is becoming a priority for businesses around the world because more people are using the internet. This Massive Open Online Course (MOOC) aims to explain the concept of digital marketing  and its relevance to business. We will look at the following issues:

  • Digital marketing
  • Differences between digital and physical marketing
  • Content and customer experience
  • Digital marketing and consumer platforms
  • Search Engine Optimisation (SEO) technique

This course was developed by students on the Business Information Technology programme.

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How to start a blog

20 March 2014
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How to start a blog

How to start a blog

Technology is increasingly the starting point for business success and one of the most useful technologies is a blog. However, developing a blog for your business can sometimes appear to be quite a challenge. How to start a blog to bring additional revenue and increase business performance does requires some commitment of time, effort and knowledge.

التقنية هي نقطة البداية لزيادة فرص النجاح للأعمال و أحد فوائد هذه التقنيات هي المدونة. فإن تنصيب وإنشاء المدونة لعملك من الممكن أن يكون تحدياً كبيراً. كما أن كيفية إنشاء مدونة لتحقيق إيرادات إضافية وزيادة أداء الأعمال لا يتطلب الالتزام ببعض الوقت أو الجهد أو المعرفة

This short course, developed by a team of final year BSc (Hons) Business Information Technology students at Salford Business School, will help you get begin blogging in a way that is sustainable and worthwhile.

هذه الدورة القصيرة التي أنشأها  فريق من طلاب السنة النهائية (بكالوريوس مع مرتبة الشرف) في تقنية المعلومات التجارية في كلية الأعمال بسالفورد، سوف تساعدك على بدء التدوين بطريقة دائمة وجديرة بالاهتمام

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